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Over the last month, the folks down at SMSCountry have been making some additions to their 160by2.com project.

Around three weeks ago they came up with MyAds, which allows users to post their ads (under 65 characters) that will appear after the SMS of people.
Anand, the chief blogger for 160by2.com said on the company’s blog:
That is [...]

SMS Based Ads – Plain SMS Texts Coming as Ads and Offers. They are extremely annoying and over time users become blind-sided. Within SMS ads there are new innovations such as Click to call etc – check more on Yahoo!’s mobile advertising strategy on this video.
 
SMS Based Contests – Inviting responses and getting users on mailer [...]

Well everybody in the WAT (Web, Advertising Technology) Space seems to be going regional so whether its  web portals,  im chat, search engines or mobile players everyone is after that regional customer down south. The next one to soon join the foray into the “we are regional” gang is MGinger the sms advertising company that [...]

Paymate the mobile payment solutions company has started spreading its wings beyond India. Paymate has tied up with Bank of Ceylon (BOC) a Sri Lankan Bank. With this new tieup BOC banking customers will now be able to make their monthly electricity, water and telephone bill payments via SMS.
 
 
Ajay Adiseshann, MD and Founder, PayMate said [...]

We had written about Webaroo’s Smsgupshup way back in May when we had mentioned that it would surely take the advertising route to monetize this service! And guess what it certainly has! Besides for smsgupshup there is also Mytoday which provides a similar groups smsing service (which also powers WATBlogs sms alerts).
 
By adding advertising now [...]

Paymate one of indias leading mobile payment service is now launching a sms based advertising service which is some what similar to what others are already providing.
Paymate has tied up with some online travel agencies, travel Guru being the 1st and is providing a simple sms based service wherein users can search for travel related [...]

Yes i know the title of this post sounds pessimistic but its an attempt to show more caution than pessimism towards what we can all see is a boooming digital space in India. In the late nineties and early 2000’s there were many startups which started with the idea of pay per view, pay on [...]