Networkplay – One97 Tie Up For Mobile Ads – Sms, Voice & WAP

Mobile monetization is on everyone’s mind be it monetizing via downloads or via subscriptions. The aspect of mobile monetization which remains under leveraged till date inspite the reach of mobile...
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WATShow With Abhijeet Saxena – CEO – Netcore On Sms Aggregation, Advertising & Growth

We caught up with Abhijeet Saxena of Netcore and questioned him about the SMS aggregation business, sms advertising and its opportunities and challenges and also on the growth for sms aggregators. This...
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WATShow With Satya Of SmsCountry – 160by2 On Sms Ads, China Expansion & More

Recently we blogged about how 160by2 was looking at expanding to the china market. We caught up with the founder of Smscountry – The company behind 160by2 and questioned him about 160by2, sms ads...
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Smsgupshup’s Monetization & Ad Sales Strategy – The Reseller Model

Insurance companies do it and so do financial institutions and banks so why not a sms company Webaroo which is well known by its product Smsgupshup.com? Not sure what Im talking about? Well the similarity...
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160y2.com Rolls Out New Features

Over the last month, the folks down at SMSCountry have been making some additions to their 160by2.com project. Around three weeks ago they came up with MyAds, which allows users to post their ads (under...
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Makaan.com Adds SMS App While Pizza Hut Goes Mobile With Its Campaigns

Mobile and Sms integration seems like its becoming a norm these days be it internet web portals or even retail brand. Two such recent developments have taken place when it comes to using the power of mobile...
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SMS Advertising Player MGinger To Go Regional

Well everybody in the WAT (Web, Advertising Technology) Space seems to be going regional so whether its  web portals,  im chat, search engines or mobile players everyone is after that regional customer...
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