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Every advertising professional that you speak to today, is trying to uncover something or the other about Social Media Marketing. For a while now, it has been touted as the ‘next big thing’ in marketing. People have praised it endlessly because of its ability to ‘engage’. It also seems to appear more non intrusive and [...]

Harman Baweja’s Love Story 2050 Wikipedia Page has just been spammed by someone. The spammer has changed the name of the actor to Hrithik Roshan (an obvious reference to some of the media stories). Read on to find more and also figure out how this is changing social media and what social networks are doing to counter this.

The Chinese Government recently released some very interesting statistics - That of the number of Internet users in the country – the number at this point is pretty exciting. 210 Million are the number of Internet users in China – that’s about 5 times the number of Internet users in India!
 
 
 
The number also is quite [...]

The previous post in this series dealt with:
 
      4) Anticipation
      5) Compatibility
 
 
Today I’m going to round up this part of the series (don’t worry there’s a lot more to come) by dealing with:
 
6)    Ease of Use
7)    Ease of Trial
8)    Observability of Features
 
 
Ease of Use – Ease of use has primarily a dual benefit. One is the obvious [...]

Vivek Bhargava (Chairman, SEMPO India) definitely thinks so.
SEMPO (India) Search Wednesday Mixers kicked off yesterday at Mumbai. Unfortunately I reached a little late and missed the initial discussion – but problems faced by the Search industry were brought forward and also ideas to increase Search Enginge Marketing (SEM) and Search Engine Optimization [...]