If there was one indication of how big social media in India can be its this one piece of news that came in today. When a large research company and another large consulting company join hands to venture...

Last saturday I gave a presentation at the Social Media Club in Mumbai on ‘Social Media Evolution in India 2005-2010′. I spoke about the growth of social media and also the future as we see...

The problem with buzzwords is that they some time become an excuse used by people to show work. What’s there to be done anyway, you create a social network profile, follow users on Twitter, go comment...

If I am not wrong Twitter has found its way to being the featured post on WATBlog more often than not in the past couple of weeks (perhaps months). While to a certain extent it drives the point of our...

A couple of months back I was chatting up with a friend about his business and in the process he said something interesting. “I am suggesting a few of them to not have a website and instead just...

Online marketing has been on on the upswing. We’ve so far kept you updated on the changing trends in digital marketing. India as a market for digital advertising and online marketing has however,...

As a medium the web provides multiple channels of promotion and marketing. Each of the internal channels seem capable of catering to different marketing goals and also seem to require individual attention...

Social Proof can be understood as a testimony to your or your brand’s authority. To be on the technical side of things it is actually a psychological concept or factor of human decision making. When...

  Last week we came to know of a major tie up between Paulo Coelho and Myspace to make a user generated movie of his new book, The Witch of Portobello. The movie will be created from submissions by...

Introducing Maneesh Madambath – He’s going to feature regularly on WATBlog. Just have to sit and make an account for him. This is his 1st Post – Welcome to WATBlog Maneesh!   Hey...