MyCupid.in – A New Matrimony Cum Dating Portal – Our Review

Oxigen Services India (known for Oxicash – payment gateway), has launched a new matrimonial and dating site – MyCupid in partnership with World Dating Partners. One more matrimonial portal has joined the wagon with rest of the portals in market like Shaadi.com, BharatMatrimony.com, SimplyMarry.com. Is there a need for one more you might ask?But before we get to that lets look at whats new in...
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Recap 2009: Online Matrimony Portals

The year 2009 wasn’t that great for Matrimony portals as well but that still didn’t deter them from starting the year with a bang. So while bharatmatrimony launched video section called Bharatmatrimony.tv, Shaadi on the other hand took matrimony to TV itself with a tie up announcement with Star Plus.Bharatmatrimony also went on a tie up spree early in the year by tying up with Idea cellular...
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Shaadi.com Organizes Pooja For Its 1.5 Crore Members – Online Pooja – A Business Opportunity?

Shaadi.com – India’s renowned matrimonial portal is finding newer ways to attract more users after Star Vivaah Show on Star Plus (though not on-air now). Hence to create a hype Shaadi.com has organized a Special Swayamvaram Mangala Pooja for shaadi.com members at the 3-day Maha Swayamvara Yagam being organized by the 500 year old Sri Mookambika Kshetrem Temple in Palakkad, Kerala. Wow neat strategy...
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Recap 2008: Online Matrimony Space

The year 2008 has been an eventful one for the online matrimony space which is dominated by major players like Shaadi (People Interactive), Bharatmatrimony (consim Info), Simplymarry (Times Group) and Jeevansathi (Infoedge). The year saw expansion offline and in forms of distribution for matrimony players and by the year end some matrimony players were found to be in financial trouble as well.The...
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Online Matrimony Market Statistics Reveal 12 Million Users!

A recent study by JuxtConsult reports 12 million users for Online Matrimony. There are a bunch of players in online matrimony covered in our matrimonial shootout last year. More statistics have been revealed in this report. Here are the statistics:50% members of marriage portals live in the five metros. 79% of online matrimony surfers are well-qualified. 100 odd matrimonial sites exist in India. 50%...
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SimplyMarry Launches SimplyMarryzine.com – A competitor to ShaadiTimes & MatrimonyXress

The matrimony segment has come into focus off late. Simplymarry.com the timesgroup backed matrimony portal has launched Simplymarryzine.com which is a guide for the urban individual looking and dreaming about finding that someone special. According to Mr.Rajat Gandhi, Business Head, SimplyMarry.com “SimplyMarryZine.com is an extension of the SimplyMarry.com concept, and encompasses all aspects of...
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Viral Fever Spreads to SimplyMarry & Yellojobs!

Its seems like online virals are spreading faster than offline virals these days. So just recently we had compared zapak’s and C2w’s attempt at video virals and also analysed the impact that these virals created. Now it seems two other companies have jumped onto the bandwagon of spreading viral fever. Its SimplyMarry and YelloJobs.   SimplyMarry Spreads Fire and Ice Simply marry has...
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Cost-Per-Lead: Is it really worth it? (Online Matrimony industry)

A search for the query ‘Marriage’ @ google.co.in would show the following un-paid results: #1: Marriage – Wikipedia link #2: WebMarriages.com – An international marriage site. And there’s no Indian Matrimony classifieds site which features in the top 5. Perhaps they are yet to crack the might Google SEO puzzle. So assuming the user is actually looking at getting married...
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Matrimonial shoot-out: Shaadi vs BharatMatrimony vs JeevanSathi vs SimplyMarry

How big is the Online Matrimony market? 100 crores? According to Murugavel Janankiraman, Founder & CEO, BharatMatrimony.com, “…matrimonial websites are continuing on the path of high trajectory growth garnering Rs. 58 crores in 2005-06 and expecting to cross Rs. 98 crores in 2006-07.” ‘Marriage portals still in knots despite wedding boom’, says Financial Express. According to industry...
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