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Blink’s product is based on the simple premise that, shopping decisions are made on the shop floor and not at home in front of the TV. Therefore, even advertising and product pitches should be made at the same time. Their shopping cart offers a lot of intuitive features to make shopping easy for shoppers while giving ample opportunities to promote sales offers for advertisers.

Rediff has spruced up Product Search. It still essentially remains a retail aggregation model. Some things that Open2Save.in (we wrote about them Yesterday) can learn from this model and vice versa. A lot of innovative feature and interesting mashups. Search made interesting with peripherals.