Bollywood too seems to be bitten by the Gaming bug with Ra.One & now Don2 to have its own movie inspired game releasing before the movie. Shahrukh Khan’s latest movie Don2 will follow the game’s release of the same name. The game is being released on multiple platforms just like its earlier brethren, Ra.One. The games will work on PS2 & PC. Releasing Game versions or even comics of movies...

You must have heard of the heritage building. Now hear about an heritage phone. Don’t get it? Okay, let me help. The finish company, Nokia, which is almost a next-door name to you, me and most other Indians, has made a Nokia C3-00 phone available for auction at nokia500million.com. Well, being a C3-00 phone doesn’t make it special. What makes it distinguished is, the king of Bollywood, Shahrukh...

Twitter seems to be the best hangout joint for bollywood celebrities these days. Everyone who is anyone in the world of glitterati and glamour seems to have been bitten by the twitter bug. The latest and most surprising addition to the twitter is Shahrukh Khan! His handle on twitter is @iamsrk As confirmed by Karan Johar in his tweet.  So this is the real SRK and not fake like these ones. Infact in...

There’s been quite a bit of talk in the international community with respect to Facebook Fan Pages. On one level they are the ideal example of decentralized Social Media Branding.   TechCrunch did an interesting post on ‘Can Google Trends Predict the Elections’. Well, if you look at Facebook Pages, then its quite clear that Barrack Obama (most number of fans on Facebook) has the highest following...

Well we had termed the blog by Amitabh as a marketing gimmick by BigAdda and though amitabh had refuted claims that he was being paid for the same an article today in ET states that Amitabh Bachchan is reportedly paid Rs.100 crores to blog on BigAdda! And though some may say thats an insane amount to pay a blogger! (Psst.. 100 crores makes even Mike Arrington of techcrunch who reportedly earns 1 crore...

We normally don’t take a look at offline Viral Marketing Campaigns on WATBlog but this one seemed too good to resist.     I was in Andheri (Mumbai) the other day on my way to the SMEI Summit. I was waiting at a signal (Mumbai Traffic – ugh) and to my surprise a young boy, about 17 years of age came and plonked a paper cup on my car.     At first I could only see ShahRukh Khan’s face...

With the IPL hitting a sweet spot as far as the TV Ratings are concerned, and ShahRukh Khan’s Kolkatta Knight Riders being the media darlings, after their glamour combined with the best quality cricket that one has seen in the tournament, they seem geared up (with their golden pads) to take on the Online World as well.       As part of the exclusive one-year tie-up, Zapak Digital Entertainment...

Yesterday Hewlett Packard (HP) organized an event to unveil its new Compaq logo along with some new products offerings under the Compaq portfolio. Well this move by HP was to position its Compaq brand of computers as a cheap yet stylish option for the masses. And who else would you want to endorse your brand – if you are looking at reaching the masses? The King Khan of course. The logo though...