You are browsing the archives of shahrukh khan.

There’s been quite a bit of talk in the international community with respect to Facebook Fan Pages. On one level they are the ideal example of decentralized Social Media Branding.
 
TechCrunch did an interesting post on ‘Can Google Trends Predict the Elections’. Well, if you look at Facebook Pages, then its quite clear that Barrack [...]

Well we had termed the blog by Amitabh as a marketing gimmick by BigAdda and though amitabh had refuted claims that he was being paid for the same an article today in ET states that Amitabh Bachchan is reportedly paid Rs.100 crores to blog on BigAdda! And though some may say thats an insane amount [...]

We normally don’t take a look at offline Viral Marketing Campaigns on WATBlog but this one seemed too good to resist.
 
 
I was in Andheri (Mumbai) the other day on my way to the SMEI Summit. I was waiting at a signal (Mumbai Traffic – ugh) and to my surprise a young boy, about 17 years of age [...]

With the IPL hitting a sweet spot as far as the TV Ratings are concerned, and ShahRukh Khan’s Kolkatta Knight Riders being the media darlings, after their glamour combined with the best quality cricket that one has seen in the tournament, they seem geared up (with their golden pads) to take on the Online World as well.
 
 
 
As [...]

Yesterday Hewlett Packard (HP) organized an event to unveil its new Compaq logo along with some new products offerings under the Compaq portfolio.
Well this move by HP was to position its Compaq brand of computers as a cheap yet stylish option for the masses. And who else would you want to endorse your brand [...]