Bollywood too seems to be bitten by the Gaming bug with Ra.One & now Don2 to have its own movie inspired game releasing before the movie. Shahrukh Khan’s latest movie Don2 will follow the game’s...

You must have heard of the heritage building. Now hear about an heritage phone. Don’t get it? Okay, let me help. The finish company, Nokia, which is almost a next-door name to you, me and most other...

Twitter seems to be the best hangout joint for bollywood celebrities these days. Everyone who is anyone in the world of glitterati and glamour seems to have been bitten by the twitter bug. The latest and...

There’s been quite a bit of talk in the international community with respect to Facebook Fan Pages. On one level they are the ideal example of decentralized Social Media Branding.   TechCrunch did...

Well we had termed the blog by Amitabh as a marketing gimmick by BigAdda and though amitabh had refuted claims that he was being paid for the same an article today in ET states that Amitabh Bachchan is...

We normally don’t take a look at offline Viral Marketing Campaigns on WATBlog but this one seemed too good to resist.     I was in Andheri (Mumbai) the other day on my way to the SMEI Summit....

With the IPL hitting a sweet spot as far as the TV Ratings are concerned, and ShahRukh Khan’s Kolkatta Knight Riders being the media darlings, after their glamour combined with the best quality cricket...

Yesterday Hewlett Packard (HP) organized an event to unveil its new Compaq logo along with some new products offerings under the Compaq portfolio. Well this move by HP was to position its Compaq brand...