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Shaadi Launches Secure Talk Service to Talk to NRI Grooms

Shaadi Launches Secure Talk Service to Talk to NRI Grooms

Are you looking for life partner in UK, USA or Canada and fedup with expressing interest on matrimonial sites and wait for days for their replies. Shaadi.com has made this process easier for you and introduced Secure Talk Service which allows you to talk to potential partners on their registered contact no. (without revealing your [...]

Updated: ConsimInfo Sues Google For Trademark Infringement – Is It A Wise Move?

Update: Consim info CEO, Murugavel Janakiraman in a telephonic conversation notified us that the company has got interim injunction (Order to hold action against defendant) in this trademark infringement case. He has also seconded our thought that the litigation was  to stop any such wrong-doing’s in future rather than to extract any big compensation from [...]

Shaadi.com Organizes Pooja For Its 1.5 Crore Members - Online Pooja - A Business Opportunity?

Shaadi.com Organizes Pooja For Its 1.5 Crore Members – Online Pooja – A Business Opportunity?

Shaadi.com – India’s renowned matrimonial portal is finding newer ways to attract more users after Star Vivaah Show on Star Plus (though not on-air now). Hence to create a hype Shaadi.com has organized a Special Swayamvaram Mangala Pooja for shaadi.com members at the 3-day Maha Swayamvara Yagam being organized by the 500 year old Sri [...]

Shaadi.com & Star Plus To Launch Reality TV Show On Matrimony

Shaadi.com & Star Plus To Launch Reality TV Show On Matrimony

Well this is big news atleast for the matrimony space. Shaadi.com of People Group has pulled off a great tie up with Star Plus for a reality tv show on matrimony. This tv show will trace the journey of participants right from the in initial meeting, selection, discussion and drama, culminating into a Big Fat [...]

Matrimony Wars Continue: Shaadi & BharatMatrimony Launch Personalised Services On The Same Day!

Matrimony Wars Continue: Shaadi & BharatMatrimony Launch Personalised Services On The Same Day!

We had earlier blogged about how the DTH platform had become a battle platform for the two leading matrimony players shaadi and bharatmatrimony who had tied up with two leading DTH players and announced their tie ups on the same day. I am not sure what’s cooking between Bharatmatrimony and Shaadi but they seem to [...]

People Online Launches Ad Network Targeting Asian Community in Britain

It was just yesterday that we, at WATBlog, had been discussing the importance of being able to know the personal preferences of users, the kind of friends he has, the brand of shirt he wears, the kind of sports he plays, for a advertising network. It’s not for nothing that Google plans to collate all [...]

How My Friend Exploits Shaadi.com

A few months back I wrote a post on how my friend uses Orkut to get in touch with women. That post was supposed to be taken in a lighter vein. Same concept applies.
 
So it turns out that the same friend of mine is now looking for someone for his sister – a prospective groom. Like [...]

Online Matrimony Market Statistics Reveal 12 Million Users!

A recent study by JuxtConsult reports 12 million users for Online Matrimony. There are a bunch of players in online matrimony covered in our matrimonial shootout last year. More statistics have been revealed in this report. Here are the statistics:

50% members of marriage portals live in the five metros.
79% of online matrimony surfers are well-qualified.
100 [...]

Cost-Per-Lead: Is it really worth it? (Online Matrimony industry)

A search for the query ‘Marriage’ @ google.co.in would show the following un-paid results:
#1: Marriage – Wikipedia link
#2: WebMarriages.com – An international marriage site.
And there’s no Indian Matrimony classifieds site which features in the top 5. Perhaps they are yet to crack the might Google SEO puzzle.
So assuming the user is actually looking at [...]