Bharatmatrimony Cries Foul: Appeals To CCI Against Google

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Matrimonial heavy-hitter BharatMatrimony has filed a complaint against Google with the Competition Commission of India (CCI). Accusing Google of discriminatory trade practices related to its AdWords program, BharaMatrimony feels Google is playing unfair with its Adwords. BharatMatrimony, in its complaint has said, Google’s Adwords relating to its websites are being sold to rival parties such as Shaadi.com,...
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The Business Of Shaadi Is A lucrative Affair: But Will The Peak Last?

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With the recent sell-off of Yahoo’s share in BharatMatrimony for a whopping 100 Crores, a new insight into the Online Matrimony websites has come forth. Online matrimonial sites are booming & industry sources peg the valuation of this organized part of the “industry” at Rs. 400 Crores!. The valuation of BaharatMatrimony, alone, comes to about 900 Crores! With India’s population rushing...
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Marriage For 40 and Beyond – Use Case In India?

Marriages being made in heaven is an obsolete statement these days. Marriages in India have been for a very long time now, been decided by either marriage brokers, or in today’s age matrimonial sites. Matrimonial websites have become an integral part of the Indian community and this sector only seems to grow. Though usual suspects like Shaadi.com and Bharatmatrimony.com have been in the game...
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MyCupid.in – A New Matrimony Cum Dating Portal – Our Review

Oxigen Services India (known for Oxicash – payment gateway), has launched a new matrimonial and dating site – MyCupid in partnership with World Dating Partners. One more matrimonial portal has joined the wagon with rest of the portals in market like Shaadi.com, BharatMatrimony.com, SimplyMarry.com. Is there a need for one more you might ask?But before we get to that lets look at whats new in...
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Recap 2009: Online Matrimony Portals

The year 2009 wasn’t that great for Matrimony portals as well but that still didn’t deter them from starting the year with a bang. So while bharatmatrimony launched video section called Bharatmatrimony.tv, Shaadi on the other hand took matrimony to TV itself with a tie up announcement with Star Plus.Bharatmatrimony also went on a tie up spree early in the year by tying up with Idea cellular...
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Online Matrimony Sites Focusing On Newer Technologies To Increase Revenues

Online match-making is on course to get a makeover. Falling ad revenues, which constitutes a negligible, yet significant portion of the revenues for these websites has forced these companies to have a relook at their strategies and plan for the future. The primary revenue for most of the online matrimony websites is user subscription. ForShaadi.com, part of People Interactive, close to 70 percent...
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Admagnet To Handle Ad Sales For People Interactive

People Interactive  the company behind internet brands such as Shaadi.com, Makaan.com, Fropper.com, Astrolife.com and Shaaditimes.com has decided to outsource its ad sales management to DGTL Media the parent company of the ad network admagnet.Shaadi.com is one of the top 1000 sites in the world as per alexa and it also gets a good amount of US centric visitors as per quantcast. Even though the numbers...
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Get a bride who looks like Aishwarya Rai!

Matrimony search couldn’t probably get shallower than the Facial Search utility launched by BharatMatrimony.com. They now enable you to find a bride who looks like Aishwarya Rai or Priyanka Chopra!If this was launched as a fun Social Media application, BharatMatrimony could have really benefited from it. Users could have been made to add the pictures and send results to their friends. This...
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Shaadi.com & Star Plus To Launch Reality TV Show On Matrimony

Well this is big news atleast for the matrimony space. Shaadi.com of People Group has pulled off a great tie up with Star Plus for a reality tv show on matrimony. This tv show will trace the journey of participants right from the in initial meeting, selection, discussion and drama, culminating into a Big Fat Indian Wedding.The registration for the show will be driven via Shaadi.com which means increased...
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Recap 2008: Online Matrimony Space

The year 2008 has been an eventful one for the online matrimony space which is dominated by major players like Shaadi (People Interactive), Bharatmatrimony (consim Info), Simplymarry (Times Group) and Jeevansathi (Infoedge). The year saw expansion offline and in forms of distribution for matrimony players and by the year end some matrimony players were found to be in financial trouble as well.The...
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