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One of the simple benefits of blogging is the exchange of ideas that happen so smoothly, without even needing to talk to someone directly. So when Peter Sabbagh wrote his view on the potential that the growing SEM market holds for the folks in USA, it immediately intrigued me. According the Peter, the IAMAI report on the SEM industry in India we spoke about last week points at an opportunity for SEM companies in America to expand through outsourcing.

Well its time for stake sale again in the digital marketing space. After Quasar sellout and Webchutney stake sale its time for communicate2 the search engine marketing firm lead by Vivek Bharghava (whom we interviewed on WATBlog last year) to sell a piece of equity for strategic reasons.
 

According to the release the Aegis buyout of [...]

Just got a mail from Gulrez who was till now the Group Head - Paid Search at Communicate2 and had joined communicate2 over a year and half back after he left Webchutney has now turned entrepreneur and launched his own Search Engine Marketing firm Resultrix.
 
Resultrix is currently in what you would call in web terms [...]

Guruji.com which started a year back as one of the first few local indian search engine which took up the challenge of aggregating local information by making tie ups with infomedia has now gone ahead and announced its plans to launch a google adwords like model by 2008. Guruji which was funded by Sequoia Capital [...]

Search Engine Marketing is growing day by day and even the prime body representing internet in India IAMAI believes that search is big and will continue to gain ground in the interactive advertising space over the display advertising.
Search Marketing though a buzz word now is still understood and well and truly exploited by few. Besides [...]

The Bollywood superstar’s 6 year jail sentence pretty much stunned the whole nation.But it also opened up the opportunity for some guerilla search engine marketing!
A search for the term Sanjay Dutt now would show you the following ads:

Not sure if the ad by Times Packers is intentional or not. If it is – some might [...]

Recently there was some buzz about a Porn Banner Ad appearing on Rediff…
The ad was something to do with ‘intimate college girls’ and the user was actually reading an article about GRE and colleges abroad.
Is that contextual advertising? Perhaps to some extent it is.
There was a comment in the linked post where someone mentioned that [...]

Vivek Bhargava (Chairman, SEMPO India) definitely thinks so.
SEMPO (India) Search Wednesday Mixers kicked off yesterday at Mumbai. Unfortunately I reached a little late and missed the initial discussion – but problems faced by the Search industry were brought forward and also ideas to increase Search Enginge Marketing (SEM) and Search Engine Optimization [...]

MediaPost reports that the entire search marketing industry is poised to grow and search spending is growing.
Jupiter Research finds that 26% percent of companies with annual revenues of $50M or more “plan to increase spending on search engine marketing by more than 25% this year.” Another 28% of those companies will increase their SEM [...]