Google Likes It Bi(n)g: Increases Search Box Size, Creates More News and Blog Posts To Crawl

Last night I changed a the height of a content box in one of our websites and even added a new page but nobody noticed. Google’s Marissa Mayer who is the VP for Search Products & User Experience...
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The Idea of Sequential Advertising – Moving Beyond the Context

The growth of contextual advertising online was a major landmark in the growth of the Internet itself. It to my mind democratized the web like no other, giving opportunity for the smallest of web publishers,...
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The Idea of Outsourcing SEM to USA – Will it Work?

One of the simple benefits of blogging is the exchange of ideas that happen so smoothly, without even needing to talk to someone directly. So when Peter Sabbagh wrote his view on the potential that the...
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Aegis Media Acquires Stake in SEM Firm Communicate2 – To Launch Isobar A Digital Agency in India

Well its time for stake sale again in the digital marketing space. After Quasar sellout and Webchutney stake sale its time for communicate2 the search engine marketing firm lead by Vivek Bharghava (whom...
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Exclusive: Gulrez Alam Quits Communicate2 Starts His Own SEM Firm Resultrix!

Just got a mail from Gulrez who was till now the Group Head – Paid Search at Communicate2 and had joined communicate2 over a year and half back after he left Webchutney has now turned entrepreneur...
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Guruji.com to follow Guru Google’s Adwords Model!

Guruji.com which started a year back as one of the first few local indian search engine which took up the challenge of aggregating local information by making tie ups with infomedia has now gone ahead...
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SearchCamp.in – A 2 Day Unconference on Search Engine Marketing

Search Engine Marketing is growing day by day and even the prime body representing internet in India IAMAI believes that search is big and will continue to gain ground in the interactive advertising space...
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Sanjay Dutt goes to jail? Innovative SEM opportunities open up!

The Bollywood superstar’s 6 year jail sentence pretty much stunned the whole nation.But it also opened up the opportunity for some guerilla search engine marketing! A search for the term Sanjay Dutt...
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Online Advertising – 5 Reasons why Behavioral Targeting might not work in India

Recently there was some buzz about a Porn Banner Ad appearing on Rediff… The ad was something to do with ‘intimate college girls’ and the user was actually reading an article about GRE...
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SEMPO (India) kicks off – ‘Can Search Offer You A Promising Career?’

Vivek Bhargava (Chairman, SEMPO India) definitely thinks so. SEMPO (India) Search Wednesday Mixers kicked off yesterday at Mumbai. Unfortunately I reached a little late and missed the initial discussion...
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Search Engine Marketing growing

MediaPost reports that the entire search marketing industry is poised to grow and search spending is growing. Jupiter Research finds that 26% percent of companies with annual revenues of $50M or more...
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