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It’s been a while since big-wig search engines like Yahoo, Google and MSN Live had launched their local search engines but how many times have you ever used it to find a certain eatery joint or a movie multiplex nearby? It’s both an irony and heartening to know that OnYoMo manages to quench our thirst for local search much better than any other in the market.

Well, no more. Google has come up with a Mobile Search feature that allows you to search whatever you like that might make use of knowledge regarding your current geographical location.

It’s the turn of Wikia Search to try and take on the giant. Wikia is the brainchild of Jimmy Wales, the founder of, unarguably the largest collection of information in one place, Wikipedia. Wikia Search is a human powered search engine that was launched in Alpha back in January.

Google is, undoubtedly, the ‘Giant’ of the World Wide Web. What originally began as a research project back in 1996 by two Ph.D. students has now grown into a full-grown enterprise. Who’d have imagined that a research project in the Stanford University would actually go on to become on of the Internet’s most essential products?

If John Davies, the Head of Next Generation Web Research at BT, is to be believed, Semantic Web may be commercially viable sooner than you think. Does this mean that the days of Web 2.0 and the community gone by?

The term ‘Semantic Web’ was derived from W3C director, Sir Tim Berners-Lee’s vision of the Web as a universal medium for data, information and knowledge exchange. Semantic Web is seen as the development of the World Wide Web where the content of information and services are defined to make web content more searchable and useful.

In an effort to consolidate their offerings of search engine marketing into a more robust company, the internet and affiliate marketing agency, PepperJam, and a full service mobile marketing agency, M3 Mobile, joined forces to form a very new entity, PepperJamMobile, powered by M3 Mobile, that’s intended to give advertisers a one-stop solution for internet and mobile marketing.

Let’s face it. No matter how hard Yahoo! tries, it is not surpassing Google anytime soon when it comes to search. Even though Yahoo still holds the number two position, just ahead of Microsoft, it is still years away from what Google has established itself as.
 
Now, in an effort to try and boost its search-ad [...]

Microsoft has now announced that it has bought the linguistic web search company Powerset for an undisclosed sum. Powerset is a web search company that is building a natural language search engine using semantic language software that reads and understands every sentence on the Web.

The US Department of Justice plans to launch a formal antitrust investigation on the Yahoo-Google advertising deal, which was signed last month. According to the deal, Google will have its advertising displayed on search queries on Yahoo’s sites, which would earn Yahoo upto $800 million a year for four years.

Search Marketing contributes to 8% of all ad spends in the UK. In the US, the number is at 2%.
 
 
In India, the figure for search engine marketing is Rs. 600 crores for Indian Company Spends + Spends Abroad + Abroad Companies Spend in India.
 
 
What is Search Engine Marketing?
 
Sponsored Links and Results come under [...]

Dan Neary, The VP for Emerging Markets, eBay and Shailesh Rao, MD of Google India spoke about the above mentioned topic.
 
 
 
This post will deal with Fundamental Trends on the Internet Today With Respect to:
 
 
-       Users
-       Touchpoints
-       Discovery
-       Activities
 
 
Users: Gen Y; users born between 1980 – 1995. A generation brought up on the Internet. Think about it, kids are getting [...]

ChaCha.com, a human-powered search engine recently extended it’s service to mobile phones, where you can type your questions and sms it to 242242 (spells chacha on mobile keypad) and one of the ChaCha’s paid human guide will respond to your query with relevant links and maps unlike an automated machine, computer or robot generated answer.
[...]

Microsoft, the technology conglomerate recently acquired a British online mapping company (Multimap). An acquisition that is clearly bound to boost its Windows Live bouquet of services.    Multimap is a company that provides street maps, local information, and also provides directions.
 
 
It is basically a “me too” Google Maps with a few enhanced features. The added advantage that Multimap has is that [...]

We have interviewed the founders of Antya.com- the newest search engine, Mr. Sunny Saurabh and Mr.Bharanidharan. This is the first investment done by the ex-CEO of Desimartini (which was sold to HTMedia) and who is also a CEO of SecondShaadi.com Mr.Vivek Pahwa, who was recently interviewed on WATBlog.
Lets hear from the founders of [...]

In a typically predictable way of influencing bloggers, Chintee.com has put up a poll – Asking you to guess what Chintee.com is all about.
This is what users are voting for:

It’s pretty obvious – The answer is going to be ‘All of above’.Though I wish it wasn’t.
Why?A one-stop-searching-destination is not going to work.
If you still [...]

Google’s domination in the Search space is inspiring others to build stronger and better search engines.
MyLiveSearch hit the news last week – when they said they were building something to rival Google and that “searching the internet will never be the same…”.
They are planning on a world wide launch around the end of June. It [...]