Google Tests Putting Images in its Search Advertising – is it a One Off or Are we Looking at Something Big

by | posted: August 13, 2009
Google it seems is revamping the way its search ads function. The famed PPC text ads which brought text and pay per click advertising back from a near death experience is apparently looking at adding thumbnails...
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Baidu.com Becomes Second Largest Search Engine: Does Local Indian Search Players Hold the Same Potential

by | posted: August 6, 2009
Chinadaily.com.cn has reported that Baidu, China’s leading search engine has larger market share in the global search niche than Yahoo and MSN. This effectively makes it the second largest search...
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Conduit Launches Toolbar Marketplace – Brings Online Advertising to the Desktop

by | posted: June 23, 2009
Conduit has announced the launch of a marketplace for publishers who use its toolbar. Called Conduit Open it basically lets publishers share their content with more than 200,000 other community toolbar...
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Microsoft Yahoo Talk Again Sans Any Sign of Takeover

by | posted: April 11, 2009
All Things Digital yesterday brought out an exclusive piece of news about the CEOs of Yahoo and Microsoft having several talks on a likely partnership for their online business, especially search. According...
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Social Media is the Backbone of a Successful Integrated Marketing Campaign Online

by | posted: January 26, 2009
As a medium the web provides multiple channels of promotion and marketing. Each of the internal channels seem capable of catering to different marketing goals and also seem to require individual attention...
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Tie Up Update: MySpace – Virgin / Interactive Avenues -Efficient Frontier

by | posted: January 8, 2009
Tie ups galore.. Just yesterday we blogged about a tie up between Bigflix and future group and more tie ups have cropped up recently. Its a sign of cross leveraging competencies and focusing on one’s...
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Industry Movements: Interaction Appoints New National Director; Virgin Mobile Gets a New CEO Via WATJob.com

by | posted: May 16, 2008
Madhusudan Mandyam has been appointed chief executive officer of Virgin Mobile India. Virgin hopes to capture 10% of the Indian Mobile Telecommunications Market. See what Mr. Mandyam thinks about how...
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Yahoo! Launches New Search Marketing Platform. Special Emphasis on Small Businesses in India

by | posted: May 15, 2008
Yahoo! India has just announced it’s new search marketing platform, which has a few augmentations with respect to search marketing when compared to Google. They also have a few innovations on the front...
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Komli introduces Display + Search Ads = Search RePlay

by | posted: September 19, 2007
Komli the online ad network which has been in the news for various reasons ranging from their mixers to other announcement has come up with a unique offering Search RePlay, a solution that leverages the...
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Sanjay Dutt goes to jail? Innovative SEM opportunities open up!

by | posted: August 2, 2007
The Bollywood superstar’s 6 year jail sentence pretty much stunned the whole nation.But it also opened up the opportunity for some guerilla search engine marketing! A search for the term Sanjay Dutt...
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Google adwords goes pay per action in US

by | posted: March 22, 2007
I have always had this theory looking at the way google adwords system (a ad network system surronding its search engine) worked. I somehow always felt that the pay per click system had to graduate to...
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Best New Year greeting!

by | posted: January 1, 2007
Well have you ever thought that a new year greeting could be a great advertising tool for a companies services? And no im not talking about a new year party organising company! What about a search marketing...
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MSN launched dynamic search marketing campaign for cricket scores

by | posted: November 2, 2006
Agencyfaqs: MSN has launched a dynamic search marketing campaign for cricket scores. In a nutshell Ads get dynamically created and hosted on Google the moment content on the site gets updated Venkata Ramana,...
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Yahoo looking for local language search solutions

by | posted: September 28, 2006
 How about search marketing solutions in local languages?? Economic Times Yahoo search marketing general manager Sandeep Deshpande said they have plans but no defenite dates to launch to launch local...
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Search Marketing Rocks – IAMAI & Pinstorm report

by | posted: September 27, 2006
We have mentioned the IAMAI and Pinstorm report on search which release recently earlier as well but here is a detailed low down on what can be termed as the most positive report for search marketing....
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Yahoo launches search marketing in India

by | posted: September 27, 2006
Yahoo! India launched its latest offering, search marketing solutions, for Indian advertisers today. According to IAMAI report Search advertising aimed at Indian internet users is estimated to be...
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