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Madhusudan Mandyam has been appointed chief executive officer of Virgin Mobile India. Virgin hopes to capture 10% of the Indian Mobile Telecommunications Market. See what Mr. Mandyam thinks about how Virgin can do it and also see how Richard Branson sees this as a part of the overall strategy HERE. 
 
In other news, Interaction has appointed Shekhar Sharma [...]

Yahoo! India has just announced it’s new search marketing platform, which has a few augmentations with respect to search marketing when compared to Google. They also have a few innovations on the front end, which will no doubt help advertisers track their advertising better and also deliver better, more relevant messages. With certain feature additions, the [...]

Komli the online ad network which has been in the news for various reasons ranging from their mixers to other announcement has come up with a unique offering Search RePlay, a solution that leverages the benefits of search and display advertising to create more value for advertisers.
 Akshay Garg, Komli’s Business Head throws more light on [...]

The Bollywood superstar’s 6 year jail sentence pretty much stunned the whole nation.But it also opened up the opportunity for some guerilla search engine marketing!
A search for the term Sanjay Dutt now would show you the following ads:

Not sure if the ad by Times Packers is intentional or not. If it is – some might [...]

I have always had this theory looking at the way google adwords system (a ad network system surronding its search engine) worked. I somehow always felt that the pay per click system had to graduate to the pay per conversion system. Though they recently launched th click to call system which itself was an interesting [...]

Well have you ever thought that a new year greeting could be a great advertising tool for a companies services? And no im not talking about a new year party organising company! What about a search marketing company?
Well i recently got an email from Pinstorm and was pleasantly surprised to see their smart new year [...]

Agencyfaqs: MSN has launched a dynamic search marketing campaign for cricket scores. In a nutshell Ads get dynamically created and hosted on Google the moment content on the site gets updated
Venkata Ramana, Search Head MSN says, “The challenge in SEM is to ensure that the searched keyword delivers a compelling creative and points to the right [...]

 How about search marketing solutions in local languages??
Economic Times Yahoo search marketing general manager Sandeep Deshpande said they have plans but no defenite dates to launch to launch local language search solutions.Recently launched yahoo India search marketing solutions was tied up ( for the offering) by over 50 large advertising and marketing companies gud going [...]

We have mentioned the IAMAI and Pinstorm report on search which release recently earlier as well but here is a detailed low down on what can be termed as the most positive report for search marketing. Why do i call it the "most positive"? well i will let the numbers answer that.
The top Search Engine Marketing buyers [...]

Yahoo! India launched its latest offering, search marketing solutions, for Indian advertisers today. According to IAMAI report Search advertising aimed at Indian internet users is estimated to be around Rs 2.3 billion and yahoo search marketing solutions will help reaching 25 million active internet users. Advertisers will have to pay Yahoo on a per-click basis. They [...]