You are browsing the archives of search engine marketing.

After the online banner ads report IAMAI & IMRB have come out with another report this time on the Search Engine Marketing Industry in India. The report covers Search in the Indian Context, search activities, purpose of searching and user opinion on online search. It also covers introduction to search engine marketing and its advantages. [...]

Well its time for stake sale again in the digital marketing space. After Quasar sellout and Webchutney stake sale its time for communicate2 the search engine marketing firm lead by Vivek Bharghava (whom we interviewed on WATBlog last year) to sell a piece of equity for strategic reasons.
 

According to the release the Aegis buyout of [...]

Just got a mail from Gulrez who was till now the Group Head - Paid Search at Communicate2 and had joined communicate2 over a year and half back after he left Webchutney has now turned entrepreneur and launched his own Search Engine Marketing firm Resultrix.
 
Resultrix is currently in what you would call in web terms [...]

This news should bring a smile to the online advertising industry which was till date suffering due to its own USP of conversion and full response tracking which no other medium of advertising has as inbuilt as the online medium has and hence no other medium is held as accountable as the online medium.
So ineffect [...]

Guruji.com which started a year back as one of the first few local indian search engine which took up the challenge of aggregating local information by making tie ups with infomedia has now gone ahead and announced its plans to launch a google adwords like model by 2008. Guruji which was funded by Sequoia Capital [...]

The Bollywood superstar’s 6 year jail sentence pretty much stunned the whole nation.But it also opened up the opportunity for some guerilla search engine marketing!
A search for the term Sanjay Dutt now would show you the following ads:

Not sure if the ad by Times Packers is intentional or not. If it is – some might [...]

MediaPost reports that the entire search marketing industry is poised to grow and search spending is growing.
Jupiter Research finds that 26% percent of companies with annual revenues of $50M or more “plan to increase spending on search engine marketing by more than 25% this year.” Another 28% of those companies will increase their SEM [...]

"Gold Sift" That is the name of an online and search marketing book which was launched in the capital by exchange4media. The book is written by Vikas Malhotra who is also the founder Mosaic Services and published by Exchange4media.
On the occassion of the launch Publisher of the book and Editor-in-Chief of exchange4media group Anurag Batra said, “The [...]