Unilever And Facebook To Jointly Explore Ways To Internet Adoption In Rural India

Social Media giant Facebook and FMCG conglomerate Unilever have partnered to jointly explore ways of boosting internet adoption in rural India.In order to discover ways of bringing better access to internet to a larger demographic of the population, Unilever has tied–up with Internet.Org, a Facebook-led alliance. Together they will conduct studies and explore not just technological barriers, but...
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Vodafone’s Rural Initiatives Take A Different Turn With An App For Marginal Farmers

Telecom and Mobile Service Provider Vodafone has launched an App for the upliftment and self–empowerment of Rural Female FarmersStaying true to the Mobile For Good Initiative, Vodafone Foundation in India, in association with Self Employed Women’s Association (SEWA) and Cherie Blair Foundation for Women (CBFW), has come up with a simple mobile based application, christened RUDI Sandesha Vyavhar...
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India’s Rural Teledensity Is A Big Concern, Despite Being Residence To 70% Population: DoT

While selective regions in the vast Indian sub–continent may boast of high number of internet and broadband subscribers, the overall scenario is a big cause of concern, lamented Department of Telecom (DoT) in its latest pan-India teledensity report.Owing to the exceptionally poor growth in rural teledensity, India is bound to miss its target of 175 Million broadband subscribers by 2017, cautioned...
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Rural India Internet Users To Touch 68 Million By End Of October 2013: IAMAI Report

Rural India will have 68 million claimed Internet users and 46 million active internet users in rural India by the end of October 2013, according to a report by IAMAI and IMRB.  The i-Cube report titled, ‘Internet in Rural India’ stated that the number of active internet users has seen 58% growth since June 2012. An active internet user is one who has accessed internet at least once...
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HP Partners With Liqvid For Its Lab-In-Box Effort

Hewlett Packard has joined hands with Indian online education company, Liqvid to offer technology based education solutions across rural India. Both the companies have signed a MOU to that effect. Liqvid, a company which we have covered before, specializes in developing bilingual solutions towards learning using technology. They have a specialized product called English Edge which can be accessed by...
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TRAI’s Mobile Subscriber Report For April Pegs Total Mobile Subscriptions At 867.02 Million

The TRAI recently released a report which throws some light on the subscription data as of 30th April, 2013. According to the report, India currently has around 867.02 million which has decreased from the figure of 867.80 million. Urban subscriber share in the mobile segment is 60.11%. The rural share of 39.89% and is showing increase in subscription, an indicator of the growing mobile and mobile Internet...
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Online Classifieds Is Seeing Good Traction In Small Towns And Rural India

While we are distinctly aware that the Internet is slowly trickling down to small towns and rural India, we were not really sure about the manifestation of that technology in terms of enabling commerce in the region. All e-commerce firms have had one common observation over the last few months – internet users from small towns and rural areas are increasingly buying stuff online. Digital content...
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TranServ To Bring Pre-Paid Banking To Rural India With Nirvana Venture’s Monetary Help

TranServ Private Limited, a company offering pre-paid solutions has received funding from Nirvana Venture Advisors Private Limited. As part of the deal, Amit Patni (Chairman) & Rajan Mehra (MD) of Nirvana will join TranServ’s board. The funds are going to be utilized for increasing the footprint of the company across India & enhance the product lineup.The company was started last year to...
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eBay Releases The Findings Of Census 2011

One of the biggest revelation of the census this year unveiled the eBay Census Guide 2011 at Mumbai has regained its position as India’s second largest eCommerce hub. Mr. Kashyap Vadapalli, Director-Category Management, eBay India, unveiled the 4th edition of the annual eBay Census Guide which documents the key trends in online buying, importing, selling & exporting across Indians in the Top...
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TNS-Movirtu Study Reveals The Potential Of Mobile Technology As A Change – Agent

The potential of rural India in terms of being a market for mobile technology and the benefits of the same to the rural poor has been highlighted earlier on this blog. Recently, one of the leading research firms in the world, TNS conducted a detailed study of ‘needs and attitudes’ of those staying in the rural areas of Tanzania, Senegal and India.On first look it might seem a little weird that...
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