The IPL season 5 is about to kick-off & franchises are getting ready to lure the crowds flocking on the social media scene. The campaigns to increase viewership ratings have long begun. But, this time around mere viewership is not enough, companies want fans to have active discussions over the social media & digital playground. The companies are busy conjuring up multiple ways to engage their...

Reliance Entertainment has just announced the appointment of Manish Agarwal as the Chief Operating Officer for its Digital businesses. Manish Agarwal has 14 years of experience and 6 of these were dedicated to the digital space with companies like Rediff, Microsoft and UTV New Media. Manish Agarwal will oversee the operations for Bigflix, Bigadda, Zapak Digital Entertainment Limited and Jump Games,...

Turner India International has just announced an exclusive partnership with Zapak Digital Network Entertainment. The purpose behind the partnership is to market and distribute Cartoon Networks Multiplayer Online Games. This will include the launch of Ben10 and the new version of Toon Football. Apart from promoting the games on Zapak.com, it will provide support to Ben 10 Omniverse: Rise of the Heroes...

Online gaming has been heavily invested in since Reliance ADAG’s Zapak.com came onto the scene in 2006 and started investing crores of rupees in this business. 2008 was a year in which online gaming players forged tie ups, went mobile and also chalked out plans to go international. The top online gaming sites of India are zapak.com, games2win.com, indiagames.com and new initiatives this year...

The third panel at the IAMAI Digital Entertainment Conference focussed on Online Video and Gaming.  The panelists of this panel were: Ajay Khanna – General Manager, EA Games India Bruno Goveas – Head Marketing & Product Management, Akamai Parminder Singh – Business Head, Technology, Google India Ashish – CEO, Ibibo Web Pvt Ltd Rohit Sharma – COO, Zapak Digital Entertainment...

Its seems both the casual gaming sites Reliance ADA backed Zapak.com and Games2win.com which were competing in the Indian market and both of whose CEO’s have been interviewed on WATShow here and here are now looking towards international shores for business. Lets look at each of their international strategies just the way we analyzed their strategies before and question whether the Indian casual...

Zapak recently announced its tie up for movie merchandising with the kiddy movie Hari Puttar which was also in the news for being sued by Harry Porter producers. This isn’t the first time that zapak has got into movie merchandising. Even earlier it had done a similar deal for the movie Bhoothnath for which it sold over 50,000 merchandise packs. Even for Hari Puttar Zapak is selling merchandise...

Zapak.com has announced a special gaming destination for kids called ‘Zapak Kids’, which is targeted at kids up to 14 years of age. This segment contributes almost 25 per cent of the traffic on the gaming portal. Zapak Kids will offer a portfolio of over 70 games with edutainment, a virtual world for kids and kids-specific community features being the highlights of this segment.     All online...

With the IPL hitting a sweet spot as far as the TV Ratings are concerned, and ShahRukh Khan’s Kolkatta Knight Riders being the media darlings, after their glamour combined with the best quality cricket that one has seen in the tournament, they seem geared up (with their golden pads) to take on the Online World as well.       As part of the exclusive one-year tie-up, Zapak Digital Entertainment...

In India Gaming is certainly the next trend especially when portals like games2win and zapak.com are helping it to flourish. Zapak owned by ADAG (Anil Dhirubhai Ambani Group) has always been known for its aggressive marketing strategy. Why wouldn’t they, especially when they get all the required resources from their parent company.     In a game called “Baatman” zapak is trying to...