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Recap 2008: Online & Mobile Gaming
Online gaming has been heavily invested in since Reliance ADAG’s Zapak.com came onto the scene in 2006 and started investing crores of rupees in this business. 2008 was a year in which online gaming players forged tie ups, went mobile and also chalked out plans to go international. The top online gaming sites of India [...]
At IAMAI Digital Entertainment – Online Video & Gaming
The third panel at the IAMAI Digital Entertainment Conference focussed on Online Video and Gaming. The panelists of this panel were:
Ajay Khanna – General Manager, EA Games India
Bruno Goveas – Head Marketing & Product Management, Akamai
Parminder Singh – Business Head, Technology, Google India
Ashish – CEO, Ibibo Web Pvt Ltd
Rohit Sharma – COO, Zapak Digital Entertainment [...]
Zapak & Games2win Go International – We Answer Why? And Question: Is there No Market for Casual Games In India?
Its seems both the casual gaming sites Reliance ADA backed Zapak.com and Games2win.com which were competing in the Indian market and both of whose CEO’s have been interviewed on WATShow here and here are now looking towards international shores for business.
Lets look at each of their international strategies just the way we analyzed their strategies [...]
Rohit Sharma Zapak COO Shares MMO, Offline, Movie Mechandising Strategy With WATBlog
Zapak recently announced its tie up for movie merchandising with the kiddy movie Hari Puttar which was also in the news for being sued by Harry Porter producers. This isn’t the first time that zapak has got into movie merchandising. Even earlier it had done a similar deal for the movie Bhoothnath for which it [...]
Zapak launches ZapakKids. A Gamepack Series around Bhootnath. BR Films is all over the Reliance Entertainment Franchise.
Zapak.com has announced a special gaming destination for kids called ‘Zapak Kids’, which is targeted at kids up to 14 years of age. This segment contributes almost 25 per cent of the traffic on the gaming portal. Zapak Kids will offer a portfolio of over 70 games with edutainment, a virtual world for kids and kids-specific community [...]
Zapak to Make the Knight Riders Play
With the IPL hitting a sweet spot as far as the TV Ratings are concerned, and ShahRukh Khan’s Kolkatta Knight Riders being the media darlings, after their glamour combined with the best quality cricket that one has seen in the tournament, they seem geared up (with their golden pads) to take on the Online World as well.
As [...]
Zapak Promotes Reliance Communications and Demotes Its Competitors Podafone and Hairtell!
In India Gaming is certainly the next trend especially when portals like games2win and zapak.com are helping it to flourish. Zapak owned by ADAG (Anil Dhirubhai Ambani Group) has always been known for its aggressive marketing strategy. Why wouldn’t they, especially when they get all the required resources from their parent company.
In a game [...]