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IAB Gets Rich: Releases Guidelines to Standardize Rich Media Ad Units

IAB Gets Rich: Releases Guidelines to Standardize Rich Media Ad Units

 
The Interactive Advertising Bureau has released an update on Rich Media Ad Units as well as added a couple of units to the standard advertising creatives.
 
A lot of innovative efforts, majorly driven by some BIG players to provide promotional solutions to their advertisers has now been stamped standard with the IAB’s latest update. So, we [...]