Tyroo And MediaMind Partner To Launch New Ad Format – VooDoo

Ad Network Tyroo, and provider of digital advertising campaign management solutions, MediaMind recently announced a partnership. They also launched a new ad format – VooDoo. This format looks to combine social media and rich media. In the last few months we’ve seen other networks bring rich media ads into focus(here and here). Now Yahoo funded Tyroo looks to be joining the fray as well....
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Sony Ties Up With NetworkPlay for Web Sales

Multi Screen Media Pvt Ltd has partnered with Networkplay for the online monetization of the 4th season of Jhalak Dikhla Jaa – a celebrity Dance show which is expected to be launched in December.Ampreet Singh, VP – Distribution of Networkplay had the following to say regarding the company’s consolidation in the Video Banner ad space.“Networkplay has always believed in offering the...
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iVdopia Brings Rich Ads To WAP Sites With InWAP and PreWAP

India is predominantly a feature phone market, but smartphones are steadily gaining acceptance as they become more affordable. A large number of India’s mobile web users rely on WAP sites – 9% of VAS revenues are attributed to the WAP platform. The bread, butter and jam of the mobile internet is advertising, estimated to be a Rs.150 crore market. One of the greatest limitations of these...
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Zynga’s 250 Million User Base – Advertisers’ Paradise

No matter how much you hate those numerous requests of Farmville you get on Facebook, Zynga will always find users who are interested in Farmville or other games like Mafia Wars. Zynga has had some recent setbacks in the form of a law suit filed on behalf on consumers whose personal information was leaked via games developed by Zynga on Facebook. But if you look at the magnitude of Zynga, the law suit...
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