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The Future of Mobile VAS in India. The Consumer, the Market, and the Possibly Happy Marriage between Content and Distribution?

The Future of Mobile VAS in India. The Consumer, the Market, and the Possibly Happy Marriage between Content and Distribution?

ESPN Star Sports has recently introduced Star Sports Mobile, a mobile content service that is similar to Mobile ESPN that was launched across multiple markets in Asia Pacific in May 2006. The service works on WAP and can be downloaded from espnstar.com.
 
The content that ESPN – Star distributes will mainly revolve around the football clubs [...]