Mobile Advertising On A High

by | posted: October 28, 2010
The opinion that mobile advertising would be bigger than internet advertising had a few doubters, but day by day the number of converts is on the rise. A recent research by Informa Telecoms & Media...
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Indian Entertainment and Media Industry To Grow 12.4% In 4-5 Years

by | posted: July 29, 2010
The Indian Entertainment and Media industry that is back on the right path if the latest study conducted by the PricewaterhouseCoopers’ – Indian Entertainment and Media Outlook 2010 is to be...
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Internet Touches 71 Million Users In 2009 – IAMAI Report

by | posted: April 6, 2010
Internet is growing in India on the back of social media evolution and proof is a recent report conducted by IMRB-IAMAI. The latest reports suggests that the total internet users base in India has touched...
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Broadband Internet: Where Does Karnataka Stand? – A Report

by | posted: October 16, 2009
The recession might have bottomed out, but the cost cutting measures of the companies are still in place. Video conference and webinars have replaced the in person communication. In such a scenario, the...
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TCS Gen Web 2.0 Survey Claims 99% of Delhi Students Have Mobile Phone Access

by | posted: August 3, 2009
An interesting survey conducted by Tata Consultancy Services, India’s biggest IT services company has thrown up some interesting statistics. The study, called the TCS Generation Web 2.0 survey was...
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In USA Users Spend Double the Time on Social Networks Now

by | posted: June 5, 2009
Facebook leads the pack here not in only in terms of number of users active but also with regards to the number of hours spent on the site. The total number of minutes spent on Facebook surged 700 percent...
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Vertical Ad Networks Show Increased Reach and Engagement – Comscore Report

by | posted: April 29, 2009
Comscore has released another report, this time on the performance of Vertical Ad Networks on the web. As many of you might already know, Vertical Ad Networks are those which target ads to specific audiences...
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The Power Profile Of Cyber Cafe Audience Revealed By Nielsen Survey

by | posted: March 18, 2009
The perception which marketers  had  about cyber cafe audience was that of low purchasing power and less enthusiastic of online commerce but now that seems to have taken a backseat reveals Nielsen survey. The...
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Vernacular Content on The Web – Patterns, Capabilities and Barriers to Consumption Revealed by IAMAI

by | posted: January 9, 2009
Towards the end of December IAMAI released a Vernacular Content Consumption Report. The report the last released by IAMAI in 2008 studies the consumption patterns of vernacular content, the potential and...
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Comscore Search Report: India Searches Very Less.. Google Rules..

by | posted: August 22, 2008
Comscore has released a report on the online search market in India and the current outlook isn’t pretty for all the millions of dollars that have been pumped into search startups in the recent past....
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