You are browsing the archives of reliance.

Reliance Communication or RCom as it is popularly known in media circles is planning on a major advertising campaign for its GSM services. The campaign has already gone live on media with television ads promoting the product. It has also hired Hrithik Roshan as its brand ambassodor for the Mobile and DTH service in a high profile deal which itself is going into crores.The ad campaigns planned itself is to the tune of Rs.150 crores.

You are reading it here first: Reliance ADAG’s Big Entertainment has launched a Bollywood centric entertainment portal called Bigoye.com. This portal has news, interviews, movie reviews, celebrity blogs, games and movie rentals services all rolled into one. This portal directly competes with Hungama’s Bollywoodhungama.com (previously IndiaFM) and also the latest launch by Percept Knorigin i.e. [...]

Reliance Communications has launched “Samachar” an text based news service on Reliance Mobile Phones. This service provides text news in Hindi, Bengali, Gujarati, Kannada, Malayalam, Marathi, Punjabi, Tamil and Telugu. For this service Reliance has tied up with Webdunia.com a regional language content provider for web and mobiles.
Mr. Krishna Durbha, Head – Value Added Services, [...]

Company has been giving. The company has distributed around 10,000 test SIM cards to its employees.
RCom has invested around Rs.800 crore and erected 2500 towers. By mid-December, the company plans to launch the full GSM service.
The testing began in the cities of Mumbai, Bangalore, Surat, Ahmedabad, Lucknow and Ludhiana.
The second stage of funding will involve [...]

Bigflix.com, the movie rental company of the Anil Dhirubhai Ambani Group has bagged the rights of the recently released Hindi film “Hulla”. Starring Sushant Singh, “Hulla” promised to be a laugh riot.
Hulla was produced by Big Pictures, another Reliance Entertainment company. The news item from Indiantelevision.com said Bigflix bagged the rights to the film. Really? [...]

In a major step up Shyam Telecom is said to have got Pan India spectrum to launch mobile services. This is a huge feather in the cap the Sistema controlled for Shyam Tele which now becomes only the third player in market to have a Pan India spectrum. They have been allotted spectrum in the CDMA platform. Among the new crop of mobile telecom players, Shyam is perhaps the first and only player to have a nationwide reach with this announcement.

The long awaited Direct-to-Home service from Reliance ADAG will be launched on Tuesday, reports Afaqs. Reliance will be starting with a basic offering of about 200 channels. The price will be an aggressive Rs.200-250.
Reliance will be using the MPEG-4 technology for compression in their DTH platform. MPEG-4 is an advanced technology that allows upto 30% [...]

WATGame.com reveals that Anil Ambani’s RCom may soon own the New Castle football team from the fabled English Premiere League! Yes, ADAG just might buy out New Castle United.

I have always believed we need better, more affordable computing resources. OLPC (One Laptop Per Child) always looked like a good solution for this. That the project always ran into one problem or the other is a different story. Many people still question, the original idea of providing a laptop for $100. Even Intel, who was supporting the project at one point, pulled out few months back

Reliance Communications has been upbeat about sprucing up its GSM services for a long time, now. After making SMART’s, its GSM network, presence felt in the eastern and central zone, Reliance has been looking to expand to the rest of the country in a big way. RCom receiving a loan of $ 500 million from EDC Canada, in addition to the $ 750 million the Anil Ambani firm had loaned from China Development Bank.

RCom (formerly Reliance Communication) has been trying to get a GSM license, that’s old news. The more interesting news (yess!) is that the rest of the GSM operators had refused to provide any link to Reliance’s GSM service. This, because, they claimed that RCom’s GSM service comes under a new license and therefore [...]

Now this will leave all Microsoft bashers red faced [especially in India]. According to a survey by global market and insight group TNS, US software giant Microsoft has topped the list of most reputed companies in India! Although what’s surprising is that this comes on the back of repeated protests against both, Microsoft and Bill Gates for being socially irresponsible

In a dramatic twist in the tale of Reliance Communications-MTN merger story [will give even the Saas-Bahu soap operas a run for their monies], Reliance Industries wrote to the MTN board pointing out that it has the right of first refusal over a sale of controlling stake in Reliance Communications.

WiMax is planning to ride high on the Indian Market. After TATA & Reliance, it’s Motorola’s turn to endorse WiMAX. Pundits believe that given the geographical features of India, WiMAX provides a much cheaper alternative for providing internet access to every nook and cranny of the country, as compared to the wired connections. More so, [...]