We have discussed rediff’s tie up strategy umpteen times before. On similar lines we have also discussed fropper’s social cause marketing strategy as well where it was using social causes like...

Online advertising in India is clicking fast even though 95% of the Rs. 10,000 Crore advertising market is captured mostly by television and print media. The reason behind this upsurge is due to the fact...

Rediff which is one of India’s largest and oldest portals has announced its 2nd quarter earnings and it seems like the future is bright for this portal. Rediff.com reported total revenues of US$7.9...

Well this is the question that has been raising many eye brows recently. There is news that Rediff.com could very well be taken over by a unidentified company which has led the stock soaring at the NASDAQ...

Movies and internet go a long way back. Since the time the internet started movies and movie related content has been a prime attraction for users on the internet. So its no surprise to see that movie...

Rediff.com reknowned as india’s largest online portal has got a place in the ten most dynamic companies in India by the international publication BusinessWeek. The BusinessWeek article...