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Rajshri.com has changed its positioning and the current design and layout makes it look like an ad driven free to view video site. Though the pay to download model is still being pursued by Rajshri the current revenues indicate that till now only advertising has worked for them as 95% of their revenues come via [...]

We had previously covered Rajshri Media’s decision to launch a series of 90 mobisodes - each mobisode being 3 minutes long. 
 
 
Here are some more interesting facts on the Rajshri Strategy. It may lend some insights with respect to the creation of a mobile entertainment franchise.
 
 
According to Mr. Rajjat Barjatiya, “the Future of Mobile in India is Mobile [...]