You are browsing the archives of quasar.

 
Quasar Media, a subsidiary of the Smile Interactive Technology Group, has been appointed by Apollo DKV Insurance Corp. as their AOR (Agency on Record) for a year and will be responsible for developing digital marketing campaigns, media planning and media buying.
 
Quasar claims to be India’s largest digital media and e-solutions provider. Its clients include MakeMyTrip, [...]

Id8Labs which was formed after the break up between webpercept and Percept holdings is scouting for private equity investors and looking to raise upto USD 6-8 million through private equity in the next three months. Currently Id8labs is one of the larger standalone digital agencies with more than 100 employees on board and it has plans to double its workforce to 200 professionals in FY09.

The online/interactive advertising space went through a sort of a consolidation phase recently with bigger traditional advertising players acquiring digital only agencies or digital agencies raising the funding required for them to scale up. We also saw interest from large media houses like percept and publicis which are going the acquisition way to expand in [...]

WATShow is Back! And this time we caught up with Manish Vij! The new found mega success story of the digital media space! For those who are unaware Manish Vij was the Business Head of Quasar which recently sold 75% to WPP one of the worlds largest advertising media companies. Here are the questions we asked Manish:
1) [...]

Well Reebok are the latest to join the online bandwagon of Cricket oriented marketing. Well I do wish that this at least inspires India to a better performance later today when they face Sri Lanka in an extremely crucial world cup game. Millions of advertising dollars are at stake and if India does manage to [...]