In a bid to further enhance its advertising business, Twitter has unveiled keyword targeting on the platform. The new tool will allow brands to advertise specifically to consumers based on the words they are tweeting. That means the content of your tweets will decide what kind of ads you will see on Twitter. Dubbed as ‘keyword targeting in timelines’ the new ad targeting mechanism is available...

Twitter has been mulling for some time about monetization through its fledgling ad platform. They have begun taking concrete steps by introducing promoted tweets in  your web timelines along with promoted accounts and now they are bringing Promoted Tweets to your mobile. Twitter has announced a broader ad serving roll out which gives advertisers more options to use Twitter’s ad platform and...

Facebook turned around the whole social networking game when they introduced ads on the website. Over the years it has become a very profitable entity and at the same time has managed to keep its service absolutely free. There has been a lot of buzz lately about the Timeline for brands after their official announcement. All brand pages will be shifted to the new look in 30 days. The announcement...

Microblogging site Twitter, realizing its increasing popularity and large user base has come up with one more way to monetize its service. Earlier brands could improve their reach by two methods: Promoted Trends, where their brand appeared on top of the list of current Trends in a certain locations, and Promoted Follow Recommendations where they appeared on the top of the list of Who To Follow’s. Now...

Social media as an industry will continue to boom, it will not be saturated in the near future. According to BIA/Kelsey, a social media advisor firm, social media advertising revenue will go up to $8.3 billion within 2015, while In 2010, revenue spent on social media advertising was $2.1 billion. So, the industry would see 295% hike in 2015 compared to the 2010 ad spending. Along with this prediction,...

There aren’t too many companies that can boast of having a 1.6 billion USD valuation and little or no revenues to show for it. Twitter has that distinction, something it is not proud of I’m sure. The company has been under pressure to find a way to monetize its 175 million user base. In the past it has rolled out programs like Promoted Tweets and Promoted Trends. Promoted Tweets appear...

Twitter is slowly but surely moving to a solid monetization model. They initiated the same when they launched promoted tweets back in April. Now they have taken a step further and launched Promoted Accounts which is a new ad solutions for brands to get more followers. What is Promoted Accounts? Under the right hand side “Suggestions for You” sidebar there will be promoted twitter accounts that...

About an year ago, when Biz Stone, co-founder of Twitter was asked about the business model for the micro-blogging website, he stated that Twitter was concentrating on increasing its value rather than deciding on a business model. He also was of the opinion that Twitter would not likely go down the road of online advertising, for fear of alienating its users. But how long can a company sustain on venture...