You are browsing the archives of Prashant Mehta.

Tyroo Media has launched a unique Premium Gaming to be a part of its inventory bouquet. So it’s basically a syndicated gaming platform that advertisers can exploit. The inventory includes big names of gaming fraternity like Miniclip.com, UltimateArcade.com, Cheatcodes.com etc, and targets an age-group of 13-25 years having high speed broadband connections and good spending [...]

WATShow is Back! This week we catch up with Prashant Mehta - VP and Head of the Advertiser and Partner Group for Emerging Markets at Yahoo!
 
Prashant was in India to launch Yahoo! Search Marketing recently and we caught up with him to ask him about a couple of things:
 
Yahoo! recently acquired a stake in Tyroo. How does the New [...]

We recently caught up with Prashant, the VP & Head of the Advertiser and Partner Group for Emerging Markets at Yahoo! and quizzed him on a lot of things.
With the Microsoft Yahoo Deal reaching an inflexion point, we think it would be a great time to use WATShow and lend some insights to our readers. [...]

Yahoo! India has just announced it’s new search marketing platform, which has a few augmentations with respect to search marketing when compared to Google. They also have a few innovations on the front end, which will no doubt help advertisers track their advertising better and also deliver better, more relevant messages. With certain feature additions, the [...]