Lalit Modi’s Interview First On YouTube – Is This The Future?

At around 03:00 PM yesterday, Lalit Modi, former IPL Commissioner sent out this tweet – And sure enough, the video of his ‘tell all’ interview went up on YouTube. Now, I’m not...
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Social Media Adds That Spunk Missing in Traditional Market Research

While talking about Social Media to clients and friends I often pitch the completeness of the medium in terms of marketing. Social Media distinguishes itself from other marketing methods on the web because...
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Dominos Effect – Employees Make a Disgusting Upload to YouTube and a PR Disaster for Dominos Pizza

Fun on YouTube for some disgust for many others. A couple of employees of Dominos in USA uploaded a pretty enraging video of them putting cheese into their noses before adding them onto customer orders....
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I Will Never Buy A Skoda! (Must read for anyone in PR)

‘I will never buy a skoda‘ shouts out the post signature of a member of the popular Indian Auto discussion forum team-bhp.com Why? In perhaps the best example of the Streisand effect seen...
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