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Google Tests Putting Images in its Search Advertising – is it a One Off or Are we Looking at Something Big
Google it seems is revamping the way its search ads function. The famed PPC text ads which brought text and pay per click advertising back from a near death experience is apparently looking at adding thumbnails to sponsored ads.
Why Are Publishers Responsible For A Click? The Real Flaw In Online Advertising
Most people might agree that pay per click advertising has revolutionized the online advertising space and the credit for the same goes to google as well for the launch of adsense and adwords. Both adsense and adwords have revolutionized the online advertising space and brought advertising to the last mile. But even though largely its [...]
Google Puts Hyperlinks Into Suggest, Ads Follow Tune
Today Techcrunch broke this piece of news, when you start typing in the search box, the suggest drop down is populated with a number of interesting things including direct links to pages, personalized results and even sponsored ads. Google suggest was a feature added to Google search last year to improve the search experience and with this new addition, it has become more intutive and useful.
The Idea of Sequential Advertising – Moving Beyond the Context
It’s been over 5 years now since contextual advertising really took off, which itself was 5 years after the biggest name in contextual Google took off, the decade of Google. And perhaps it is time for advertising to move beyond the context, not completely but relatively.
Social Media is the Backbone of a Successful Integrated Marketing Campaign Online
As a medium the web provides multiple channels of promotion and marketing. Each of the internal channels seem capable of catering to different marketing goals and also seem to require individual attention of specialists. However, structured and ‘have-been-successful’ online campaigns have leveraged on the power of these channels as a cohesive unit, rather than separate processes within the same campaign. And this is true from the smallest of publishers to the biggest names in online publishing.
The Concept of Social Proof and the Impact on Online Marketing
Social proof in fact is such a powerful phenomenon that one can assert the goal of new age web marketing, the one that involves the socialness of the Internet is perhaps to build your products’ social proof. It goes beyond quarterly sales targets and creates a sphere of influence that turns customers into sellers [no, not quite affiliate marketing 
]. Having said that, social proof isn’t a concept relegated to social media. It has its place in all web marketing efforts, from banner advertising to pay per click campaigns, from social bookmarking to search engine rankings. Advertising online is a factor of persuasion and social proof is the psychology of persuasion.
Hanuman takes the gaming avtar
After the success of its first animation film, Hanuman, Percept Picture Company (PPC) is now ready with the sequel, aptly titled “Hanuman Returns”. This one will be an eagerly awaited one. And to top it all, PPC plans to bring out a game featuring the protagonist.
Sources say that PPC has signed a two- year exclusive [...]