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After the online banner ads report IAMAI & IMRB have come out with another report this time on the Search Engine Marketing Industry in India. The report covers Search in the Indian Context, search activities, purpose of searching and user opinion on online search. It also covers introduction to search engine marketing and its advantages. [...]

Just got a mail from Gulrez who was till now the Group Head - Paid Search at Communicate2 and had joined communicate2 over a year and half back after he left Webchutney has now turned entrepreneur and launched his own Search Engine Marketing firm Resultrix.
 
Resultrix is currently in what you would call in web terms [...]

This news should bring a smile to the online advertising industry which was till date suffering due to its own USP of conversion and full response tracking which no other medium of advertising has as inbuilt as the online medium has and hence no other medium is held as accountable as the online medium.
So ineffect [...]

Web2.0 in India, is slowly but steadily gaining some pace. Sameer Khandelwal, Group Head Business Development from Position2 believes “The advent of always-on computing and web 2.0 applications has enabled the Internet as our desktop. From photo-sharing to online spread-sheets, Indian’s are embracing the paradigm shift of web 2.0 applications. YouTube has over 88,500 videos [...]