We caught up with Mahesh Murthy of Pinstorm at the Digital Media Conclave. He shared his views on the digital space in India and his take on Online Branding & ROI. He further shared his thoughts...

We were at the Pay For Performance panel yesterday held at Sunville Rooms Worli, Mumbai by IAMAI and Pinstorm. The discussion was an interesting one but for me certain key issues were highlighted during...

Today IAMAI is organizing a panel discussion on Pay for performance marketing which looks at the ways in which marketing can prosper through recessions. This panel will consist of Pradeep Shrivastava of...

After the online banner ads report IAMAI & IMRB have come out with another report this time on the Search Engine Marketing Industry in India. The report covers Search in the Indian Context, search...

Just got a mail from Gulrez who was till now the Group Head – Paid Search at Communicate2 and had joined communicate2 over a year and half back after he left Webchutney has now turned entrepreneur...

This news should bring a smile to the online advertising industry which was till date suffering due to its own USP of conversion and full response tracking which no other medium of advertising has as inbuilt...

Web2.0 in India, is slowly but steadily gaining some pace. Sameer Khandelwal, Group Head Business Development from Position2 believes “The advent of always-on computing and web 2.0 applications has...