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Id8Labs which was formed after the break up between webpercept and Percept holdings is scouting for private equity investors and looking to raise upto USD 6-8 million through private equity in the next three months. Currently Id8labs is one of the larger standalone digital agencies with more than 100 employees on board and it has plans to double its workforce to 200 professionals in FY09.

The online/interactive advertising space went through a sort of a consolidation phase recently with bigger traditional advertising players acquiring digital only agencies or digital agencies raising the funding required for them to scale up. We also saw interest from large media houses like percept and publicis which are going the acquisition way to expand in [...]

We were the first ones to blog about Percept Knorigin’s ad network plans with Ad Chakra (which is launched in association wih Adify a US based ad network). Percept Knorigin has been one the later entrants in the digital advertising space post the severing of ties between Percept and WebPercept (which is now Id8labs). The [...]