Indian Companies are catching up to their global brethren on Facebook, albeit in the form of promoted stories that appear in your timeline. These sponsored stories, though, have yet to be adopted widely...

The youth segment now-a-days is an “on-demand” market, with brands seeking their vivid attention. They want to know what your product has in the first few words, or you’ve lost their attention....

  Cola wars are always fun to watch, with sprite almost killing Youngistaan campaign with Yeah Hai Hindustan campaign, Pepsi decided to spoof Thums Up and then decided to put it online on Youtube...