Archive for pay for performance
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Pay For Performance Marketing – A Curse Or A Boon For Digital Media?
We were at the Pay For Performance panel yesterday held at Sunville Rooms Worli, Mumbai by IAMAI and Pinstorm. The discussion was an interesting one but for me certain key issues were highlighted during the discussion which threw light on what could possibly be the future of Digital Marketing in India.
Insight 1- When you say [...]
Event Update: Marketing Through Recession – IAMAI Pay For Performance Panel Today
Today IAMAI is organizing a panel discussion on Pay for performance marketing which looks at the ways in which marketing can prosper through recessions.
This panel will consist of Pradeep Shrivastava of Idea Cellular, Ronita Mitra of ICICI, Rajiv Prabhakar of Sharekhan, Debadutta Upadhyaya of Yahoo and Lynn de Souza of Lintas and moderated by Mahesh [...]
Pay For Performance To Be A Norm.. – Lintas & Pinstorm Tieup
This news should bring a smile to the online advertising industry which was till date suffering due to its own USP of conversion and full response tracking which no other medium of advertising has as inbuilt as the online medium has and hence no other medium is held as accountable as the online medium.
So ineffect [...]