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Paid content in India Worth Only Rs20crores

Rs20Crore, that’s the worth of paid content subscription in India. Rs7080crore that’s the worth of the e-commerce market. That’s about 0.3% of the total market size. The study was conducted by IAMAI and IMRB, the report is available here.
Balendu Shrivastava, research director, IMRB International says “The paid content subscription market is very fragmented. In general, [...]