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61% Of Travellers Aren’t Loyal To Any OTA & Look For Best Deals – iXiGo Survey
iXiGO.com had done an online travel survey which provides insights into online travel consumer behavior in India. We don’t quite agree with the methodology but still thought the survey had some interesting results to be showcased here:
65% of respondents checking 3 or more travel sites, before making a booking
18% of respondents checking 5 or more [...]
MakeMyTrip Acquires TicketVala – Adds Further Strength To Bus Ticketing
MakeMyTrip which had earlier claimed to have the largest bus ticketing inventory has now increased that even more. Makemytrip has announced the acquisition of Ticketvala which is owned by Travis Internet Pvt Ltd.
This acquisition puts Makemytrip on the forefront on the bus ticketing business in India. The competition it faces is from the likes of [...]
Recap 2009: Online Travel
The year started with some bad news for OTA’s as the economy was still reeling under the pressure of recession and 26/11 shock of 2008. We interviewed Deep Kalra of Makemytrip early this year on his views about the recession driven economy. OTA’s started bolstering non air revenue streams like bus travel as well as [...]
OkTataByeBye, Confusing Name? MakeMyTrip Loses Case Against Tata
Here is a chicken and egg question: Which came first, Tata – the Indian business conglomerate or tata – the synonym for good bye? Personally speaking, it doesn’t matter. When my friend says tata as he leaves my home, I’ve not stopped to wonder why he is uttering Tata’s name and not Ambani’s. That’s because, [...]
Travel Site TravelMasti.com Wants to be Part of Your Weddings
Online travel agencies and travel portals have had an enigmatic run till now in digital India. At times the most crowded (even now) for its potential and then stories of dropping numbers at other times. Being primarily driven by air transport business till the recent past, the trouble in the skies directly had an impact on OTA’s as well. This of course resulted in diversification or the call for one at the least. And we did see a lot of it happening in the industry. On the same lines, TravelMasti.com has announced a new avenue of service for its users – a wedding site.
ChalBabaChal – Travel Search Site is Percept Knorgin’s Second Online Property
Percept Knorgin, the digital arm of Percept Holdings has launched their second online media property called ChalBabaChal.com. It is a travel search website, rather another travel search website to go along with the likes of Ixigo, Sprice, Kayak, etc. Percept Knorigin claims that ChalBabaChal.com is capable of searching details of about nine lakh hotels, across 20,000 destinations in 118 countries.
Sprice.com Powers Sify.com’s Search: Is There a Need?
Visitors to www.sify.com will now be able to compare offers on various hotels, check the customer reviews and make booking from a host of travel products available on the Internet. The proud release is of course because International travel biggie Sprice is now powering its travel search.
Bid2Travel.com – Joins the OTA Band With an Auction Driven Idea
Noble Travels Group, today announced the launch of Bid2Travel.com, which their release claims is India’s first online bidding site bringing unsold, last-minute inventory of rooms straight to the customer. While the original auction pioneer is having some mid life troubles with its kids, Bid2Travel essentially brings the auction model to the Indian travel segment on the web. Basically the site allows you to bid for hotel rooms which are actually unsold rooms in hotels to get it at the lowest cost.
Online Travel Updates – Cleartrip Launches Chat Bot Train Search & Makemytrip Introduces Holiday Homes
The Indian OTA’s are constantly innovating with both technology and alternative offerings to attract travellers to book via their platform. So both cleartrip and makemytrip have launched something new for their users.
Cleartrip Launches Chat Bot Booking Agent For Trains
Cleartrip has launched what one would call a Chat bot based search engine for trains. A user [...]
MakeMyTrip.com Travels to Airtel DTH
MakeMyTrip.com and Airtel DTH announced earlier this week that the travel portal will provide information about its holiday packages to Airtel’s DTH users.
The packages will be available on the iTravel interactive channel of Airtel Digital TV. To buy a package, viewers can send an SMS to a particular code and will be contacted by the MMT sales team to complete the purchase.
Deep Kalra, CEO Makemytrip.com Talks About Slowdown And Its Impact On OTA’s
In this interview with Deep Kalra CEO of Makemytrip we delve how the slowdown will impact the OTA space, the future of OTA Space in the coming 2 years and how are OTA’s coping with this slowdown.
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Recap 2008: Online Travel
The year 2008 can be termed as the year of online travel as this space has seen immense traction all throughout the year. Whether it was launching of discounted travel, expansions, acquisitions, investments, aggregation or even shut down the online travel space has seen it all during this year. It would be an understatement to [...]
ThomasCook.in To Focus on Domestic Market & B2B Segment
These are tough times for travel in India and tough times need tough and precise measures. That is what we are seeing across the board in online travel with companies focussing on niche’s rather than mass market and whole hog as I may put it. Thomascook.in the travel portal for Thomas Cook (India) Ltd, which [...]
Travelocity to Focus on Online Advertising, Sets 60% of Ad Budget for the Web
Worldwide OTA biggie Travelocity which had launched its Indian operations with Travelocity.co.in has turned the tables on the marketing media mix by setting a higher share for online ad spends. It launched a new microsite and plans to allocate 60% of its advertising spend for the site to online advertising and promotions.
The Indian OTA Nose Dive – Where Is The Value Beyond The Ticket?
We had recently taken a look at the state of affairs in the Online Travel scene and concluded that a slowdown was eminent. Recently there was a lot of heart burn and more on the fact that major airlines like Jet, Kingfisher and Air India had pulled the plug on agent commissions of 5% and [...]