Social Media Might Never Really Achieve its Potential

I hope it does, and I hope that’s what everyone who is enthusiastic about this new wave of web democracy is pushing for. However, for social media the speed of its growth is something of a disadvantage...
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Is the Share of Digital Advertising Looking at Touching Double Digits

There is an interesting piece on Afaqs for digi marketers on brands going digital. The point in focus has been the advent of FMCGs on the web to woo its target audience. Till now theĀ  overall online budget...
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Should Indian Companies Provide Their Employees Freedom to Engage Online?

The long weekend gave ample time for me to catch up with some long lost friends. And is the case with long lost friends the topic turned to each others work. Surprised that my work meant blogging, tweeting...
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