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After session 1,2, 3 and 4 came the last session on mobile marketing. Given than India has over 300 million mobile phones this session should be of prime importance to digital marketer purely because of its reach. This session had some nice insights by the panelists on how to approach mobile marketing.

Rathi  Gangappa National Account [...]

OnMobile, India’s leading Mobile Value Added Services(VAS) player recently announced launching of their own Developer Network. Everyone agrees its great news for entrepreneurs / content creators, as it will give them an opportunity to reach out to ONMobile’s market easily. WATBlog decided to approach OnMobile and get complete details about their Developer Network.

OnMobile has entered into exclusive content deals with over 40 music labels from South India. The labels will offer music to be used as mobile content by OnMobile. It is claimed that the deal size is around Rs.8.5 crore.

This is the third acquisition completed by OnMobile in the past three years. The earlier two being Voxmobili, a French data products company and ITfinity, another mobile data company. OnMobile Global shares rose by 1.56% to close at 646.55 after acquiring Voxmobili.

Buongiorno (Hong Kong) Limited, global leader in Digital Mobile Entertainment providing Mobile Value Added Services and Digital Marketing Services, is all set to introduce its latest mobile advertising solutions in India. Buongiorno Group, which owns 60% of the digital marketing business in a joint venture with Mitsui, the Japanese trading conglomerate, has indicated that it expects [...]

 
At the IAMAI Mobile VAS 2008 Summit, the topic of VAS and user awareness was discussed by an esteemed panel that included:
 
 
Mr. Pradeep Shrivastava – CMO, Idea Cellular
Mr. Arvind Rao – Co - Founder of One Mobile
Mr. Ajay Vaishnavi – Director of Telecom at Times Internet
Mr. Raj Singh Bhandal – Managing Director, Active Media
 
 
 
 
Much [...]

Onmobile a popular Indian Vas company has rolled out its mobile ad network. They are certainly providing a unique method of mobile advertising, rather than the conventional method of having advertisements placed on searches, onmobile has taken the “Voice” route.
How does/will it work?
Callers will get to hear advertisements when they call, just like how [...]

IAMAI’s Digital marketing summit was held at Delhi on 14th September. The summit was called Wake up and smell the coffee! And surely some very interesting insights were talked about and discussed at the IAMAI conference.

 
Here is a session by session run down on what took place..
The first session of the seminar, ‘Digital marketing has [...]

‘I am providing Mobile Games for download completely free of cost on my site – would I face resistance from you as an operator?’ was a question directed at Mr. Harit Nagpal (Marketing Director, Hutch) by a representative of HovR at yesterday’s edition of Mobile Monday (Mumbai).
The answer was a blunt – YES.
Mr Nagpal added [...]

Nokia Siemens Networks today announced a global cooperation agreement with OnMobile for the integration and marketing of OnMobile’s ring back tone solution.Ring Back Tones (RBTs) are tunes people hear between the time they call a user and the call is answered. Downloadable ring back tones (RBTs) are becoming increasingly popular. Instead of hearing the traditional [...]