There have been a plethora of virals launched recently and in my view the bollywood hook is being overused in these virals and a lack of innovation in concept is seen in some. This is an attempt to review...

Its seems like online virals are spreading faster than offline virals these days. So just recently we had compared zapak’s and C2w’s attempt at video virals and also analysed the impact that...

Viral Ads are the flavor of the day. Webchutney has been making some pretty interesting virals of late. Today I came across this new one for ICICI Prudential. Themed on the bllywood movies of 1970’s...