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We have been tracking the online viral space for quite long now and I have come to the conclusion that most viral makers have fallen in the trap of me too virals! (if there weren’t enough me too web 2.0 stuff already). I came to know about this new viral by Makaan.com the real estate [...]

CoolHotmail.com which we have covered here has been pretty aggressive with its marketing and have been all over Tv as well.
Now Coolhotmail has also launched a viral for attracting more user signups to its unique domain ids. This time the viral shows two bikers who are competing against each other and are very aggressive and [...]

HSBC is one financial services company that is making good use of the internet when it comes to brand building using web 2.0.. Unlike other financial services companies that use internet purely for lead generation and ROI.
Even earlier we had blogged about HSBC’s strategy with yourpointofview.com an international campaign in which they tried to associate [...]