Ads In Videos Gaining Rapid Popularity For Advertisers. Shifting Marketing Dynamics?

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In the growing world of mobile internet & smartphones, videos are the evolving medium of entertainment. In synergy, advertisers are now poised to leverage this medium for pushing brand messages.Since India is now well on its way to faster internet, audiences access multimedia content via online videos. In fact, a recent survey from comScore revealed 7 out of 10 Indian Internet Users watched videos...
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11.4 Million YouTube Video Views Per Hour In 2011

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Google’s Online Video behemoth, YouTube, has released a Video Report, titled: 2011: World In Review, where they have compiled some interesting statistics on the way the netizens of the world viewed YouTube videos in 2011. According to YouTube, there were 1 TRILLION views of YouTube Videos this year so far. 1,000,000,000,000 is one thousand billion, or one million million views.If you look...
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Airtel partners with BigFlix to launch Online Video Service

Airtel a few days ago announced the launch of ‘Airtel Movies‘ – an online video on demand service in collaboration with BigFlix.The service will cost Rs. 229 per month and would be available only to Airtel broadband subscribers in the form of a monthly add-on. Their catalog boasts of more than 500 movies and 100 television shows which the subsciber can access anytime, anywhere...
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Why Isn’t An Online Streaming Solution Possible In India Yet

If you follow tech news you might have heard of Netflix and it’s recent success after adopting the streaming model. Their website says “For only $7.99 a month, you get unlimited movies & TV episodes instantly over the Internet to your TV or computer. There are no commercials, and you can pause, rewind, fast forward or re-watch as often as you like. It’s really that easy!”Isn’t...
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The Idiot Box Could Get Smart Online

Not long ago , T.V channels were moving onto online path for promotion for their new up coming sitcoms asking for feedback episodes.It was reported recently, First Hindi movie being premiered online globally. The online premier was mostly in favour of NRI’s as it is expensive for them to catch movies overseas. Some television soaps were also premiered online gaining popularity. Many TV channels...
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Google Overhauling The YouTube Experience With Twenty New Channels

Google is about to revamp the YouTube experience in the coming months. The videos that we see on the site are uploaded by users. A video is likely to go viral and become popular depending on its content. YouTube’s overall revenue is not dependent on individual videos, rather because it musters a large collection of them. But, a fact that always seems to pop-up is that Google never shares the revenue...
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F.A.L.T.U- First Global Online premiere of a Hindi movie

We have earlier reported how two Star Plus soaps were premiered online before being telecast on the television. Later they even had ‘ Master Chef‘ as a web premier. And now it is the first Hindi movie F.A.L.T.U to have its own global online premier. Announcing its partnership with Zee Communication, Global Takeoff  Inc. they have  released the movie online to a worldwide audience through...
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Nexus Invests In Kaltura – Open Source Video Platform Provider

Kaltura, an open source video platform provider has just announced that it has raised USD 20 million in an investment round led by Nexus Venture Partners. Intel Capital, .406 Ventures, Avalon Ventures and Silicon Valley Bank also invested in this round. It was founded in 2006, and is a founding member of the ‘Open Video Alliance’. Kaltura  caters to companies across all sectors with focus on four...
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Jivox Raises 4 Million $ From Helion & Opus

Online video advertising market seems to be hotting up each day. There are two key players that are playing an aggressive game in the Indian market and one of them is Jivox. Jivox has raised another round of financing from investors like Helion Ventures and Opus Capital to the tune of 4 million $ or 18 crores. This new round of funding would be used for promoting the brand and venturing into chennai...
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DailyMotion Partners Yahoo! – Bullish On India

Another online video streaming company (besides for Youtube) which seems to be getting in aggressive mode for the Indian space is the French limited company Dailymotion.Dailymotion entered India in 2008 and had taken the stance of inviting original content creators to its platform. That move seemed to have worked as over a year Dailymotion claims a growth of over 150% in India. To compound this growth...
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