Jivox MD Naren Nachiappan Tells All about BigAdda Tieup, Revenue Share in Video Ads & Future of Video Advertising

by | posted: October 6, 2008
Recently BigAdda tied up with Jivox a video advertising platform to both power and monetize its videos. And as promised we got in touch with Jivox Managing Director Naren Nachiappan to know more on the...
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“95% Of Our Current Revenues Come From Advertising” – Gurmeet Singh, CEO – Rajshri Media

by | posted: September 22, 2008
Rajshri.com has changed its positioning and the current design and layout makes it look like an ad driven free to view video site. Though the pay to download model is still being pursued by Rajshri the...
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Noddy Set to Ride on MSN India on his Trip across India

by | posted: August 29, 2008
Do you remember the little wooden boy from “ToyLand” who used to deliver parcels in his little red and yellow taxi and whose head keeps nodding because it is suspended with a spring? Yes,...
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“The long-term winner will be free, ad-supported films” – Jaman.com Founder & CEO – Gaurav Dhillon

by | posted: August 15, 2008
Just yesterday we blogged about the tie up between NDTV Lumiere and Jaman.com. Regarding the same news story we caught up with Gaurav Dhillon the founder and CEO of Jaman.com and quizzed him about the...
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NDTV Lumiere Ties Up With Jaman.com For Online Movie Download & Live Screening

by | posted: August 14, 2008
NDTV Lumière the TV channel of NDTV Group that shows the contempory cinema in India has acknowledge the importance of online media has tied up with jaman.com a US based  video entertaintment portal which...
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UPDATED: Dailymotion ‘TiesUp With Hungama Mobile’ To Launch In India Soon..

by | posted: June 23, 2008
Updates: Just got an update informing about the tie up between hungama mobile and dailymotion.com for the Indian Market. Here is some dope on the tie up via the release:  Hungama Mobile has entered into...
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DailyMotion.com To Power UGC Video On Mid-day.com

by | posted: June 20, 2008
Its seems the power of UGC (user generated content) is finally breaking the walls of traditional media houses down and entering into their chambers. If you think thats rubbish feed on this news piece which...
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Nautanki.tv Ties Up with Bollywood Hungama, ZoomTv – A Look at 2 Models for Online Video in India

by | posted: May 22, 2008
Just checked Nautanki TV – they have 2 new channels that have resulted out of tie ups. 1 is Bollywood Hungama and the Other is Zoom.   The Nautanki Blog also says that both these channels have...
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“Ad Supported Online Videos Will Be The Norm” – Sunil Nair, Nautanki.tv Founder

by | posted: March 13, 2008
WATShow is back and this time we are doing something different. We are showcasing a startup founder instead of the bigwigs of the industry. This week we are in conversation with Nautanki.tv founder on...
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Roadies Goes Online On MTVRoadies.tv Also Engages In Social Media Marketing!

by | posted: February 14, 2008
MTV Roadies is out with its 5th season and to lure its target audience that is the youth it roped in TribalDDb the agency to create an online property for them. We have written about the kind of work...
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After launching Facebook Application, Nautanki.tv Partners With Games2Win for Flash Games

by | posted: January 31, 2008
  Nautanki.tv, which started off as an online video channel, has now expanded its services by including games offering to its services. The games will be provided by Games2Win and will be accessible...
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This Webisode is Brought to you by… (Will this be the future?)

by | posted: January 28, 2008
Im essentially a child born in the TV era where after every episode there was a sponsor note “This episode was brought to you by…”. Well though the internet has just been around as a...
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Rediff Ishare Continues Content Tieup Strategy. Adds Ram & Ria To The List

by | posted: January 17, 2008
Ever Since Rediff Ishare was launched it has been on tieup spree when it comes to exclusive content so be it saregamapa, anecho, gandhi jayanti or zoom tv Rediff has been making content tie ups left right...
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User Generated Content : Will The Real Spielberg Please Stand Up !

by | posted: December 4, 2007
      As a kid, I had struggled with my Celeron-300 MHz PC to create a shorter version of Hrithik Roshan’s “Ek Pal Ka Jeena”. I needed a 3-minute piece to take part in a dance competition....
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Shemaroo puts its films online

by | posted: December 3, 2007
  Shemaroo has partnered with WatchIndia.tv to release its movies online. Aftre Rajshri put Vivaah online and Heyy Baby released online, Shemaroo is the next one to enter the increasing spate of Indian...
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Bebo allows proprietary video content on its site

by | posted: November 28, 2007
  Social Networking site Bebo has launched Open Media platform. Using the platform, media companies can host their premium video content on Bebo. The users can provide build a video profile. Users...
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