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Recently BigAdda tied up with Jivox a video advertising platform to both power and monetize its videos. And as promised we got in touch with Jivox Managing Director Naren Nachiappan to know more on the strategy behind the tie ups, the revenue shares and on the future of online video advertising in India.

Q) How do [...]

Rajshri.com has changed its positioning and the current design and layout makes it look like an ad driven free to view video site. Though the pay to download model is still being pursued by Rajshri the current revenues indicate that till now only advertising has worked for them as 95% of their revenues come via [...]

MSN India has decided to offer children across India an oportunity to experience Noddy through its exclusive videos of the live musical performance that would tour different Indian cities in August and September, including Mumbai, New Delhi, Kolkata and Bangalore.

Just yesterday we blogged about the tie up between NDTV Lumiere and Jaman.com. Regarding the same news story we caught up with Gaurav Dhillon the founder and CEO of Jaman.com and quizzed him about the tie up and Jaman.com’s India strategy and the future of online video..

NDTV Lumière the TV channel of NDTV Group that shows the contempory cinema in India has acknowledge the importance of online media has tied up with jaman.com a US based  video entertaintment portal which will now provide video downloads and live screening of NDTV Lumière’s content. Speaking on the tie up Dhruvank Vaidya, senior vice-president, [...]

According to ET article Dailymotion is soon looking to launch in India and also introduce its Motionmaker programme in India which promotes creative users who upload videos. According to DailyMotion India MD Raajh Singh “When content generates a substantial number of hits, we monetise creators. If a MotionMaker user uploads multiple number of videos, they are screened and then selected,”

Its seems the power of UGC (user generated content) is finally breaking the walls of traditional media houses down and entering into their chambers. If you think thats rubbish feed on this news piece which states that mid-day.com which is an noon time newpaper very popular in mumbai and also has a publication in bangalore [...]

Just checked Nautanki TV – they have 2 new channels that have resulted out of tie ups. 1 is Bollywood Hungama and the Other is Zoom.
 
The Nautanki Blog also says that both these channels have just launched. There are hints towards ad revenue sharing with all partners. Percentages not outlined. 
 
Bollwood Hungama is dishing out the standard Bollywood fare [...]

WATShow is back and this time we are doing something different. We are showcasing a startup founder instead of the bigwigs of the industry. This week we are in conversation with Nautanki.tv founder on the issues concerning online video its monetisation, mobile video and whether or not like facebook they plan to have an application [...]

MTV Roadies is out with its 5th season and to lure its target audience that is the youth it roped in TribalDDb the agency to create an online property for them. We have written about the kind of work Tribalddb has done earlier with repect to using video online to drive brand positioning.
 
Tribal has [...]

Nautanki.tv, which started off as an online video channel, has now expanded its services by including games offering to its services. The games will be provided by Games2Win and will be accessible through a widget.
 
Nautanki.tv has been offering video content for online viewing. All the content is original. There is no user generated content (UGC) [...]

Im essentially a child born in the TV era where after every episode there was a sponsor note “This episode was brought to you by…”. Well though the internet has just been around as a popular medium for over a decade in India. The creative minds are already looking at leveraging it as a medium [...]

Ever Since Rediff Ishare was launched it has been on tieup spree when it comes to exclusive content so be it saregamapa, anecho, gandhi jayanti or zoom tv Rediff has been making content tie ups left right and center. We had discussed how Rediff had to go the content tieup way as Indian are viewers [...]

 
As a kid, I had struggled with my Celeron-300 MHz PC to create a shorter version of Hrithik Roshan’s “Ek Pal Ka Jeena”. I needed a 3-minute piece to take part in a dance competition. The song, a 6- minute piece, definitely needed to be trimmed. That was in 1999. I was in school. [...]

 
Shemaroo has partnered with WatchIndia.tv to release its movies online. Aftre Rajshri put Vivaah online and Heyy Baby released online, Shemaroo is the next one to enter the increasing spate of Indian production and distribution houses putting their content online. The focus is on the NRI community. At least in the initial phase. Rajshri’s attempt [...]