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Monsoon Ads an aggregator of online display and contextual advertising for India announced the launch of its online video advertising and aggregation platform. Monsoon Ads has also announced an agreement to power online advertising on Eros International’s newly launched on-demand platform that embraces the advertising supported model.
 
Harsh Nagpal, Director of Monsoon Ads stated, “Our advertising [...]

Online Video ads weren’t that popular till youtube came on to the scene and revolutionised and democratized the power of video content creation and distribution.
With the acquition by google came the introduction of Video ads which started picking pace. The first agency to use google video advertising in India was Interactive Avenues which made us ask whether [...]

 Google has finally implemented Ads in YouTube videos – and by the looks of it, it’s very well done. They’ve implemented an inline ad (perhaps using some flash), that appears near the bottom of the video. Clicking on it – it plays the video ad in a layer on top of the clip you are [...]