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According to ET article Dailymotion is soon looking to launch in India and also introduce its Motionmaker programme in India which promotes creative users who upload videos. According to DailyMotion India MD Raajh Singh “When content generates a substantial number of hits, we monetise creators. If a MotionMaker user uploads multiple number of videos, they are screened and then selected,”

Its seems the power of UGC (user generated content) is finally breaking the walls of traditional media houses down and entering into their chambers. If you think thats rubbish feed on this news piece which states that mid-day.com which is an noon time newpaper very popular in mumbai and also has a publication in bangalore [...]

 
Cola wars are always fun to watch, with sprite almost killing Youngistaan campaign with Yeah Hai Hindustan campaign, Pepsi decided to spoof Thums Up and then decided to put it online on Youtube before the offline tube..
 

 
Interestingly Pepsi did not launched the campaign on TV yet, it went off few [...]

Jivox is a newly launched do it yourself online video advertising solutions company that recently raised 2.7 million dollars in the US from Opus Capital. As per international reviews Jivox offers “tools to create online video ads, including templates and a library of still images, video clips and music and then target customers through a [...]

Online Video ads weren’t that popular till youtube came on to the scene and revolutionised and democratized the power of video content creation and distribution.
With the acquition by google came the introduction of Video ads which started picking pace. The first agency to use google video advertising in India was Interactive Avenues which made us ask whether [...]

In an earlier research of ours – User Behaviour on Social Networking Sites, we held back on some statistics regarding video consumption.
Well we’ll reveal comprehensive details when our complete report comes out, but let me reveal some more statistics…
First, a recap of what we’d mentioned:
"An interesting fact that we have noticed is the slow increase [...]

Well the large corporate brands are starting to acknowledge both the power of Internet and the power of UGC (User generated Content) and Videos or the most often used buzzword web 2.0. So here a list dow of the number of brands using the web and setting up interactive web 2.0ish portals and are using [...]

Talk about offline giant striking a deal with an online giant! The British Broadcasting Corp. more commonly known as BBC has struck a multi-year content deal with YouTube that will make BBC’s programming available via three branded channels on the now google owned video-sharing site.
Three YouTube channels — one for news and two for entertainment [...]