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Well we have heard this one before that Internet can get addictive.. But now giving this notion more credibility is a study done by Stanford where the researchers conducted a nationwide household survey and interviewed 2,513 adults. As there are no generally accepted screening instrument that exist for problematic Internet use, the researchers developed their [...]

Chinese markets have always known to be bigger than indian markets be it manufacturing or now online advertising. So China’s market for online advertisements is expected to be worth a whopping US$2 billion by 2010!
The revenue from online ads in 2005 increased by 45 percent from 2004, while newspaper ad revenue dropped by 1 percent.
Interactive advertisements [...]

IAMAI came up with another report I-Cube 2006 report along with IMRB International.
Some highlights of the report:
Around 38% of all internet users in India are ‘heavy users’ i.e. around 14 million users and on an average spend about 8.2 hrs per week on the internet. IAMAI has also predicted that Indian online users [...]

About 106.5 million people — or three in five U.S. Web surfers — watched an online video in July, according to comScore’s Video Metrix Index (the first and only service to track actual online streaming video behavior among U.S. Internet users)
In total, nearly 7.2 billion videos were streamed or downloaded by U.S. Internet users for [...]

We have mentioned the IAMAI and Pinstorm report on search which release recently earlier as well but here is a detailed low down on what can be termed as the most positive report for search marketing. Why do i call it the "most positive"? well i will let the numbers answer that.
The top Search Engine Marketing buyers [...]

Yahoo! India launched its latest offering, search marketing solutions, for Indian advertisers today. According to IAMAI report Search advertising aimed at Indian internet users is estimated to be around Rs 2.3 billion and yahoo search marketing solutions will help reaching 25 million active internet users. Advertisers will have to pay Yahoo on a per-click basis. They [...]

The internet is seeing booming growth and the most benefited by this growth has been the e-ticketing and the e-commerce industries where new players are jumping on to the bandwagon to get a piece of the pie.
With almost 100 million tickets being sold online annually the potential of the online travel industry has been noticed [...]

European Internet users are far more engaged in online dating than those in North America. According to the analysis done by comscore world wide metrix , 18 percent of European Internet users (38.2 million) visited online personals sites in July compared to a slightly lower 17 percent of North American Internet users. However, European visitors [...]

IAB/PwC: Web Ad Spend Grew 37 Percent in First Half ‘06 Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released Internet Advertising Revenues during MIXX Conference and ExpoMarketers spent $7.9 billion on interactive advertising during the first half of 2006, a 37 percent increase over the year ago period, according to the latest report from the Interactive [...]

Pew Internet and American Life report have released a report on the future internet in which it has  surveyed 742 experts in the fields of computing, politics and business canvassing their opinions on seven broad scenarios about the future internet, based on developments in the technology in recent years.
A few findings from this report are [...]

One third movie goers turn to the Internet to learn more about a movie release after first hearing about it elsewhere, according to a study commissioned by Google.
The study conducted by entertainment marketing research firm MarketCast found that of the 49 percent of moviegoers who actively research a movie after hearing about it through [...]

IAMAI along with IMRB has just released a study that pegs the internet userbase to grow to 54 million in India by march 2008. There good part about this study is the definition of active and ever users and also the insight on the growth in the userbase from smaller towns and cities.
Here are the [...]

Yatra is one travel portal that is targetting the masses in a big way and when i say masses i mean B and C class towns and cities in a bid to differentiate itself from other travel portals. To make sure it keeps up to its indian name Its also promoting online visibility of low [...]

IndianTelevision: Internet portals have got twice the exposure on TV advertising than it did last lear according to an analysis by AdexIndia (A Division of TAM media Research).
But on going through the analysis i found the following factors for the increase in spending.
Firstly top advertisers were recruitment portals at 31% of total Internet advertising from which [...]

Recently Interactive Avenues whose management team boasts of the veterans of online advertising came out with click to play online ads powered by google. Interactive Avenues has started off with 30-second TVCs for WorldSpace Satellite Radio, General Motors and HDFC Standard Life on Indian websites. These video ads are visible to visitors from India on relevant niche content websites [...]