Archive for online spend
You are browsing the archives of online spend.
@IAMAI Digital Marketing: Analog Vs Digital – Digital Media Budgets Are More of Experimentation Budgets For Marketers
As promised here is the first panel discussion review of what happened at the IAMAI Digital Marketing Conference today.
The first panel was on ‘ANALOG VS. DIGITAL: WHERE TO SPEND MARKETING BUDGETS NOW, AND WHY‘
The moderator Manish Vij initiated the discussion around this and the panel tried to raise/answer the following questions:
Who is Spending on Digital? [...]