Indian Cosmetics market is about to get a push in the positive direction by a unique startup. Vellvette Lifestyle Pvt Ltd, which runs the website of the same name, has secured US$ 500,000 in its first round of funding. This early stage investment was led by India Quotient (IQ) & participated by Mumbai-based angel investors, Nitin Agarwal and Siddharth Ladsariya. The team will utilize the funding...

Franchise India organized an ‘Indian e-Retail Congress 2013’ recently in order to facilitate some business to business engagement for the Indian e-retailers. It has  also released an e-retail report which puts forth certain interesting statistics about the online retailing scenario in India. The report suggests that Indian e-retail is growing with a 40% annual rate is currently on the verge of...

eBay came to India when the e-revolution was on the brink of breaking out. Amazon reached India and was active much before any sort of credibility was set in the e-commerce market. These global online businesses are giants of the e-commerce world and till some time back, no Indian e-commerce website could think of competing with these giants even in the Indian market let alone on a global scenario,...

E-commerce is taking off in a big way, and NDTV does not plan on being left behind. NDTV plans to merge its software application arm with ndtv.com and enter the e-commerce business. Some would say that NDTV is following in the footsteps of fellow media firms like Bennett Coleman & Co. Ltd and Network 18 Ltd. In a filing to the BSE, NDTV Worldwide Ltd, which is a subsidiary of the NDTV Network,...

Officeyes.com is the one-stop shop for office supplies in the Indian e-commerce space. In an earlier article that we carried on them we introduced you to their business growth strategy. The fact that they were and are selling office supplies for 30%-50% discounts and that they promise to deliver the very next day are the two main reasons behind the success of the site. Not to forget that they are operating...

They say that if you market well, half your work is done. Marketing today is one of the most sought after career choices and also one of the most demanding businesses methodologies that exist. Brands invest heavily in marketing strategies and reap extravagant benefits when done effectively. Social media, apart from being a platform for human interaction and a commonplace fraternization spot, is also...

E – commerce in India has taken the form of a revolution. It started with a handful of players and the regular everyday house hold customer having apprehension and reservations about the online system of payment and delivery but currently it is going hard with over 10 million total online customers and more being added on a daily basis. Credibility came slowly to the operators but as they gained...

Indian Ecommerce scene has been growing by leaps and bounds. A recent study by Google India supplements the fact that online shopping is going great guns in the Indian context. As an overview, the Indian market that exists on the internet saw a lot of big players entering it when the e-revolution hit it.  Since then, a lot of Indian companies have set up businesses online and have served customers...

Juvalia & You is an online imitation jewelry e-commerce platform that was launched in mid-2012. It is India’s first international online jewelry brand and it works on the multi-marketing model. The brand operates in Delhi/NCR, Chandigarh, Punjab and Mumbai and now intends to enter the Gujarat and Maharashtra markets. We interviewed Mr. Chaitanya Aggarwal, Founder and CEO of Juvalia & You...

Karan Johar is a director with a penchant for all things bling and opulent. Varun Bahl is a designer whose work is the coming together of the antique and contemporary. Both are known to ooze class and style and the same is reflected in the work they do. Another thing that this duo has in common is that they are always impeccably dressed. So then, when both decided to come together to launch men’s...