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Growth Predictions – Online at 44%, Mobile at 600% in FY ‘09-10 – Digital Media Outlook Report
Webchutney – The Digital Marketing Agency has released the first edition of its annual report which looks at the future prospects of the Digital Media Industry in India. This report analyzes the digital medium by analyzing the ad-spends of the Top 500 marketers who control two thirds of all advertising spends in India. The interview [...]
Rediff & Cleartrip Are Most User Friendly Portal & Travel Site – JuxtConsult Report
JuxtConsult has released many reports before as well and this time they came out withe a ‘Website User Friendliness and Usage Satisfaction’ Study. The survey was conducted by JuxtConsult through an online poll on the basis of 19 criteria.
The websites were evealuated on the following accessibility, likeability, relatability, navigability, interactivity and task accomplishment’. The sample [...]
Is TV Advertising for Online Players Effective? – JuxtConsult has Answers..
We had blogged about the phenomenal rise in spends by Online Players on Offline advertising (particularly TV) in the first half of 2007. This was reported by the Adex India Report. Now as a followup to that report JuxtConsult has come up with another report on Tv Ad effectiveness for online players using its latest [...]