Internet to form 3% of 7660 cr Indian media market by 2012!

by | posted: February 16, 2007
According to the new "India Media Market 2007" report from Heernet Ventures, the Indian media market is expected to grow from revenues of $9.2 billion in 2007 to $17 billion (around 7660 crores) by...
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BharatMatrimony hands media duties to Starcom

by | posted: September 28, 2006
Funding from Yahoo and Canaan has given Bharat Matrimony Group the muscle power to advertise and now it has handed its media duties to Starcom Worldwide following a multi-agency pitch. The pitch for a...
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IAB/PwC: Web Ad Spend Grew 37 Percent in First Half ’06

by | posted: September 26, 2006
IAB/PwC: Web Ad Spend Grew 37 Percent in First Half ’06 Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released Internet Advertising Revenues during MIXX Conference and...
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Award winner thats still lost..

by | posted: September 15, 2006
One might say that any ad campaigns success can be judged by the awards it gets.. Though generally this might be true there are some campaigns that though win awards but are not able to serve...
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Indya.com partners ICC

by | posted: September 8, 2006
Exchange4media: Indya.com which was founded by Pradeep Kar way back in the year 2000 and when the dot com bust happened it taken over by Star TV in 2001. Now Indya.com which is used as an india centric...
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Online Video Ads – Are they the future?

by | posted: September 6, 2006
Recently Interactive Avenues whose management team boasts of the veterans of online advertising came out with click to play online ads powered by google. Interactive Avenues has started...
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Lintas wins Ministry of Tourism account

by | posted: September 5, 2006
Industry sources say that Ministry of Tourism (MoT) is planning an online spend of Rs 14-15 crore, among the highest online spends for an organisation in India and to advertise online has roped in Lintas...
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Pepsi launches Bluebillion

by | posted: August 31, 2006
Pepsizone has launched blue billion which looks like an attempt to capitalize on the craze for cricket and convert it into a cricket community. Pepsizone which has been on Yahoo India and this campaign...
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Yatra gets David for creativity

by | posted: August 19, 2006
Exchange4media: Its seems that yatra.com is fully geared up to launch a massive advertising campaign. Recently they has announced that Tribal DDB (Possible reason is that Reliance Capital has funded...
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TV18 acquires UrbanEye

by | posted: August 16, 2006
ContentSutra: TV18 the television company which has also funded yatra.com and owns moneycontrol.com has acquired UrbanEye Media an intercative agency which has done websites for companies like...
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National Geographic gets into online gaming!

by | posted: August 7, 2006
Exchange4Media: National Geographic gets into gaming? That sounds insane doesn’t it? Well its true but not the complete truth.. National geographic has launched a campaign to promote its programme...
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Yatra.com does the Tribal Dance

by | posted: August 3, 2006
Yatra Online has appointed Tribal DDB India, the interactive arm of Mudra, as its digital marketing agency this comes as no surprise as Yatra.com is backed by Reliance Capital (An Anil Dhirubhai...
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Rakhi goes online!

by | posted: July 29, 2006
Ok Ok i know ordering rakhi and sending it through the online mode is something which is common now but DHL has taken it a few steps futher! So to add to the spirit of bonding on Raksha...
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Anthony Kaun hai? MSN knows!

by | posted: July 27, 2006
MSN seems to have mastered the art of movie marketing or is it got to do more with the fact that NDTV Media handles the advertising on MSN India? well whatever be the case atleast its increasing a very...
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Sony says Never miss a shot!

by | posted: July 21, 2006
Sony Ericsson has launched a site known as www.nevermissashot.com in order to promote its new phone cyber shot. They have roped in sexy (thats what i think) tennis players Ana Ivanovic and...
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Monster campaign shows Monster results!

by | posted: July 21, 2006
The print campaign "Sharpest Job search" and TV Campaign of "Caught in the wrong Job?" seems to have caught the imagination of the Job seekers in India. Monster India has reported...
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