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Yatra Online has appointed Tribal DDB India, the interactive arm of Mudra, as its digital marketing agency this comes as no surprise as Yatra.com is backed by Reliance Capital (An Anil Dhirubhai Ambani Company). The total spend on advertising by the travel portal is estimated to be in the region of Rs 15 crore and it is spculated [...]

Ok Ok i know ordering rakhi and sending it through the online mode is something which is common now but DHL has taken it a few steps futher! So to add to the spirit of bonding on Raksha Bandhan, DHL has announced the launch of its unique service ‘Rakhi Express’ in association with Rediff Shopping.

The rakhi express seems [...]

MSN seems to have mastered the art of movie marketing or is it got to do more with the fact that NDTV Media handles the advertising on MSN India? well whatever be the case atleast its increasing a very lucrative market for online advertising i.e. movie marketing. Well now the release of yet another Sanjay [...]

Sony Ericsson has launched a site known as www.nevermissashot.com in order to promote its new phone cyber shot. They have roped in sexy (thats what i think) tennis players Ana Ivanovic and Daniela Hantuchova. The commercial will be supported by an integrated global press and print campaign, point-of-sale, digital and viral marketing activities.
www.nevermissashot.com, the website offers consumers a [...]

The print campaign "Sharpest Job search" and TV Campaign of "Caught in the wrong Job?" seems to have caught the imagination of the Job seekers in India. Monster India has reported substantial growth in the job seeker traffic and new resumes received, after the launch of their new search product in February and the new advertising [...]

MSN India is resorting to offering free F1 games to increase its popularity among indians this could be because its has a brand recall of just 4% compared to India’s no.1 online brand yahoo which commands 35% -> related story and the reason behind such poor brand recall could also be that MSN India’s advertisng and [...]

RK Swamy BBDO which one of the top ten advertising agencies with clients like Visa, Birla SunLife, Mercedes-Benz, Raymond, Sara Lee, Videocon, Ministry of Tourism, State Bank of India and Hawkins in India has finally jumped into the interactive space by launching its interactive branch called Digital Direction. Digital Direction will offer services such as [...]

There is nothing better than a extremely well executed teaser campaign and one which is entirely web based as of now. The Rediff home page is serving an ad which talks about some Miss Palampur and how she endorses milk products and how she is urging people to go vergetarian.. and then the ad says [...]

The world cup final is round the corner and guess who is laughing all the way to the bank? IAMAI estimates that larger portals may see an incremental jump in advertising revenues of anywhere from 8 to 15 per cent, according to a release issued by them. This is attributed to the fact that Internet use in [...]

Cleartrip which launched in beta mode on 4th July has launched its first campaign on Yahoo.co.in homepage. The campaign communication objective seems to be very focussed on building cleartrip as the simplest to use travel booking site. The campaign has the tagline "Travel bookings as simple as ABC!" where A = Airlines B  = Bookings [...]