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The first generation of web services like classifieds are constantly looking at multiple touch points to reach the consumer which go way beyond their main source of revenue i.e. the web. So if the matrimony players foray into both mobile and DTH wasn’t enough now matrimony players are looking to go offline be it offline [...]

Well this saturday we have two startups to review. Both from the web space but looking at very diverse audiences. So we have divided our reviews in two parts. Lets look at the first startup.

One Sentence Description: Vertical Search Engine focussed on Matrimony
About the startup: This a pune based startup and is owned by a [...]

BharatMatrimony.com the matrimony portal which claims to have over 12 million registered members announced the launch of matrimony services on Airtel. Airtel has over 77 million mobile subscribers and bharatmatrimony’s matrimony services would now be available on Airtel Live the wap portal on all the GPRS enabled handsets using an airtel connection across the country.

Keeping [...]

Shaadi.com has announced a tie up with cellular service provider Vodafone. On what is claimed to be a first of its kind service in India, this tie-up will enable Vodafone customers to access Shaadi.com’s matrimonial services on their mobile phones. The service is being powered by Mauj Mobile. And what we have is an alliance between some major players in the digital media, certainly a high profile marriage.

Jeevansaathi.com has introduced its brick-n-mortar retail store branded – Jeevansathi.com Match Point. It plans to open up 25-30 retail stores in 6 months. The first one has already come up in Lucknow.

A recent study by JuxtConsult reports 12 million users for Online Matrimony. There are a bunch of players in online matrimony covered in our matrimonial shootout last year. More statistics have been revealed in this report. Here are the statistics:

50% members of marriage portals live in the five metros.
79% of online matrimony surfers are well-qualified.
100 [...]

Traditional Web Companies or for the use of a more cliched term Web 1.0 companies like jobs, matrimony and travel in India have become the big boys of the web in the last three years with many of them raking in funding close to tens of millions and one of them reaching valuation worth billions [...]

The matrimony segment has come into focus off late. Simplymarry.com the timesgroup backed matrimony portal has launched Simplymarryzine.com which is a guide for the urban individual looking and dreaming about finding that someone special. According to Mr.Rajat Gandhi, Business Head, SimplyMarry.com “SimplyMarryZine.com is an extension of the SimplyMarry.com concept, and encompasses all aspects of pre [...]

Internet  started as a facilitator so everything that was offline information started migrating online especially jobs, matrimony and real estate classifieds which have been tracked by the recently released comscore report as well. So marriages started being facilitated through the online mode even though India was traditionally known as a conservative country. Brides have their [...]

Yes and im not kidding! If you don’t believe me you can read this press release or the most unbiased newspaper on this earth the timesofindia. SimplyMarry is claiming to be India’s 1st Web 2.0 matrimony site.
And what is the path breaking super creative and amazingly excellent web 2.0 changes that Simply Marry has done?
Hold [...]

In a really long interview to agencyfaqs Murugavel J the Chairman of IAMAI and CEO of BharatMatrimony speaks about the various businesses his company is has ventured into in the online classifieds space right from matrimony, jobs, properties and cars.
When asked about the potential of regional languages given the fact that bharatmatrimony have a tamilmatrimony, a [...]

One of the great things about internet is the people around you who are users of the medium give you deeper insights into the trends on almost a daily basis. So just last week a fellow WATblogger was telling me of how his cousin met her to be husband on orkut!.. Hmmm.. interesting isn’t it? [...]

Not so long ago we had a indepth analysis on the matrimony space through the matrimony shootout. Now it seems this space is set to become even more interesting with portals coming out with new features to lure the wannabe brides and grooms.
Bharatmatrimony has taken the lead by introducing something called a Voice Matrimony which [...]

How big is the Online Matrimony market?
100 crores?
According to Murugavel Janankiraman, Founder & CEO, BharatMatrimony.com, “…matrimonial websites are continuing on the path of high trajectory growth garnering Rs. 58 crores in 2005-06 and expecting to cross Rs. 98 crores in 2006-07.”
‘Marriage portals still in knots despite wedding boom’, says Financial Express.
According to industry insiders, of [...]

The Hindu: Bharatmatrimony which claims a membership of nine million, hopes to cater to 10 million users by March 2008 would replace Shaadi.com on Yahoo’s India matrimony specific site(shaadi.com also powers MSN india portal).
BharatMatrimony, which in July raised about Rs 40 crore from Yahoo and Canaan partners, for promoting 300 ‘offline’ matrimonial centres that the [...]