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 MyCupid.in  - A New Matrimony Cum Dating Portal - Our Review

MyCupid.in – A New Matrimony Cum Dating Portal – Our Review

Oxigen Services India (known for Oxicash – payment gateway), has launched a new matrimonial and dating site – MyCupid in partnership with World Dating Partners. One more matrimonial portal has joined the wagon with rest of the portals in market like Shaadi.com, BharatMatrimony.com, SimplyMarry.com. Is there a need for one more you might ask?

But before [...]

Recap 2009:  Online Matrimony Portals

Recap 2009: Online Matrimony Portals

The year 2009 wasn’t that great for Matrimony portals as well but that still didn’t deter them from starting the year with a bang. So while bharatmatrimony launched video section called Bharatmatrimony.tv, Shaadi on the other hand took matrimony to TV itself with a tie up announcement with Star Plus.

Bharatmatrimony also went on a tie [...]

Online Matrimony Sites Focusing On Newer Technologies To Increase Revenues

Online match-making is on course to get a makeover. Falling ad revenues, which constitutes a negligible, yet significant portion of the revenues for these websites has forced these companies to have a relook at their strategies and plan for the future.
The primary revenue for most of the online matrimony websites is user subscription. ForShaadi.com, part of People Interactive, [...]

Matrimony Goes Offline: BharatMatrimony Takes Magazine Route While JeevanSathi Goes Retail

Matrimony Goes Offline: BharatMatrimony Takes Magazine Route While JeevanSathi Goes Retail

The first generation of web services like classifieds are constantly looking at multiple touch points to reach the consumer which go way beyond their main source of revenue i.e. the web. So if the matrimony players foray into both mobile and DTH wasn’t enough now matrimony players are looking to go offline be it offline [...]

Saturday Startup Review I - Bandhan.com

Saturday Startup Review I – Bandhan.com

Well this saturday we have two startups to review. Both from the web space but looking at very diverse audiences. So we have divided our reviews in two parts. Lets look at the first startup.

One Sentence Description: Vertical Search Engine focussed on Matrimony
About the startup: This a pune based startup and is owned by a [...]

BharatMatrimony Ties Up With Airtel - Consim Info Founder Murugavel Upbeat On Mobile Matrimony

BharatMatrimony Ties Up With Airtel – Consim Info Founder Murugavel Upbeat On Mobile Matrimony

BharatMatrimony.com the matrimony portal which claims to have over 12 million registered members announced the launch of matrimony services on Airtel. Airtel has over 77 million mobile subscribers and bharatmatrimony’s matrimony services would now be available on Airtel Live the wap portal on all the GPRS enabled handsets using an airtel connection across the country.

Keeping [...]

Shaadi.com Ties the Knot With Vodafone: Matrimonials go Mobile

Shaadi.com Ties the Knot With Vodafone: Matrimonials go Mobile

Shaadi.com has announced a tie up with cellular service provider Vodafone. On what is claimed to be a first of its kind service in India, this tie-up will enable Vodafone customers to access Shaadi.com’s matrimonial services on their mobile phones. The service is being powered by Mauj Mobile. And what we have is an alliance between some major players in the digital media, certainly a high profile marriage.

Jeevansathi.com Match Point – The Retail Point – Launched

Jeevansaathi.com has introduced its brick-n-mortar retail store branded – Jeevansathi.com Match Point. It plans to open up 25-30 retail stores in 6 months. The first one has already come up in Lucknow.

Online Matrimony Market Statistics Reveal 12 Million Users!

A recent study by JuxtConsult reports 12 million users for Online Matrimony. There are a bunch of players in online matrimony covered in our matrimonial shootout last year. More statistics have been revealed in this report. Here are the statistics:

50% members of marriage portals live in the five metros.
79% of online matrimony surfers are well-qualified.
100 [...]

Web 1.0 Bets Big On Offline

Traditional Web Companies or for the use of a more cliched term Web 1.0 companies like jobs, matrimony and travel in India have become the big boys of the web in the last three years with many of them raking in funding close to tens of millions and one of them reaching valuation worth billions [...]

SimplyMarry Launches SimplyMarryzine.com – A competitor to ShaadiTimes & MatrimonyXress

The matrimony segment has come into focus off late. Simplymarry.com the timesgroup backed matrimony portal has launched Simplymarryzine.com which is a guide for the urban individual looking and dreaming about finding that someone special. According to Mr.Rajat Gandhi, Business Head, SimplyMarry.com “SimplyMarryZine.com is an extension of the SimplyMarry.com concept, and encompasses all aspects of pre [...]

First Marriages went Online.. Now its Divorce!! Whats next?

Internet  started as a facilitator so everything that was offline information started migrating online especially jobs, matrimony and real estate classifieds which have been tracked by the recently released comscore report as well. So marriages started being facilitated through the online mode even though India was traditionally known as a conservative country. Brides have their [...]

‘India’s 1st Web 2.0 Matrimony site is SimplyMarry!’ hahaha.. What a Joke?!!

Yes and im not kidding! If you don’t believe me you can read this press release or the most unbiased newspaper on this earth the timesofindia. SimplyMarry is claiming to be India’s 1st Web 2.0 matrimony site.
And what is the path breaking super creative and amazingly excellent web 2.0 changes that Simply Marry has done?
Hold [...]

‘Regional Language Websites wont work in India!’ Murugavel J – IAMAI Chairman & BharatMatrimony CEO

In a really long interview to agencyfaqs Murugavel J the Chairman of IAMAI and CEO of BharatMatrimony speaks about the various businesses his company is has ventured into in the online classifieds space right from matrimony, jobs, properties and cars.
When asked about the potential of regional languages given the fact that bharatmatrimony have a tamilmatrimony, a [...]

“I met my husband on Orkut” – A growing trend?

One of the great things about internet is the people around you who are users of the medium give you deeper insights into the trends on almost a daily basis. So just last week a fellow WATblogger was telling me of how his cousin met her to be husband on orkut!.. Hmmm.. interesting isn’t it? [...]