You are browsing the archives of online marketing.

I was called in as a Judge in the Advertising Hall of Fame awards 2006. An interesting opportunity, I thought. Would give me a chance to come closer to not only the work happening in the industry but also interact with the local talent and hob nob with the advertising glitterati in Singapore.Since a few [...]

Industry sources say that Ministry of Tourism (MoT) is planning an online spend of Rs 14-15 crore, among the highest online spends for an organisation in India and to advertise online has roped in Lintas IMAG, Lintas Group’s integrated marketing arm.
Lintas IMAG will draft an extensive online and web marketing plan for MoT for the [...]

Bollywood is the biggest entertainment business in India. The advent of multiplexes has made it even more profitable as movies in today’s day and age make their money in the first week itself. Lets take the example of a latest movie kabhi alvida na kehna which supposedly made 28 crores in its first week itself. [...]

Exchange4media: Its seems that yatra.com is fully geared up to launch a massive advertising campaign. Recently they has announced that Tribal DDB (Possible reason is that Reliance Capital has funded yatra and TribalDDB is one of its subsidiary companies Mudra’s digital arm)would be handling their media duties and now they have appointed David as their official [...]

ContentSutra: TV18 the television company which has also funded yatra.com and owns moneycontrol.com has acquired UrbanEye Media an intercative agency which has done websites for companies like aditya birla, Samsung, movies like bluffmaster and off late yatra.com which makes it evident why TV18 would acquire UrbanEye. Now the interesting point to note here is that yatra.com has [...]

Exchange4Media: National Geographic gets into gaming? That sounds insane doesn’t it? Well its true but not the complete truth.. National geographic has launched a campaign to promote its programme Megastructures 2. This is no ordinary campaign but infact is an Online Gaming Contest called Megalinx which has been developed and being promoted by Media2win. Megalinx is [...]

Yatra Online has appointed Tribal DDB India, the interactive arm of Mudra, as its digital marketing agency this comes as no surprise as Yatra.com is backed by Reliance Capital (An Anil Dhirubhai Ambani Company). The total spend on advertising by the travel portal is estimated to be in the region of Rs 15 crore and it is spculated [...]

Ok Ok i know ordering rakhi and sending it through the online mode is something which is common now but DHL has taken it a few steps futher! So to add to the spirit of bonding on Raksha Bandhan, DHL has announced the launch of its unique service ‘Rakhi Express’ in association with Rediff Shopping.

The rakhi express seems [...]

MSN seems to have mastered the art of movie marketing or is it got to do more with the fact that NDTV Media handles the advertising on MSN India? well whatever be the case atleast its increasing a very lucrative market for online advertising i.e. movie marketing. Well now the release of yet another Sanjay [...]

A report of Marketing online in india has come up with the following revelations:
Top Four Challenges for Westerners Marketing to IndiaChallenge #1: Indians are used to poor quality merchandise  - hence they don’t trust the products they can’t touch and feel.Challenge #2: Deliverability issues  - as indians don’t trust that goods ordered online will be [...]

Sony Ericsson has launched a site known as www.nevermissashot.com in order to promote its new phone cyber shot. They have roped in sexy (thats what i think) tennis players Ana Ivanovic and Daniela Hantuchova. The commercial will be supported by an integrated global press and print campaign, point-of-sale, digital and viral marketing activities.
www.nevermissashot.com, the website offers consumers a [...]

The print campaign "Sharpest Job search" and TV Campaign of "Caught in the wrong Job?" seems to have caught the imagination of the Job seekers in India. Monster India has reported substantial growth in the job seeker traffic and new resumes received, after the launch of their new search product in February and the new advertising [...]

RK Swamy BBDO which one of the top ten advertising agencies with clients like Visa, Birla SunLife, Mercedes-Benz, Raymond, Sara Lee, Videocon, Ministry of Tourism, State Bank of India and Hawkins in India has finally jumped into the interactive space by launching its interactive branch called Digital Direction. Digital Direction will offer services such as [...]

There is nothing better than a extremely well executed teaser campaign and one which is entirely web based as of now. The Rediff home page is serving an ad which talks about some Miss Palampur and how she endorses milk products and how she is urging people to go vergetarian.. and then the ad says [...]

Cleartrip which launched in beta mode on 4th July has launched its first campaign on Yahoo.co.in homepage. The campaign communication objective seems to be very focussed on building cleartrip as the simplest to use travel booking site. The campaign has the tagline "Travel bookings as simple as ABC!" where A = Airlines B  = Bookings [...]