You are browsing the archives of online marketing.

HSBC is one financial services company that is making good use of the internet when it comes to brand building using web 2.0.. Unlike other financial services companies that use internet purely for lead generation and ROI.
Even earlier we had blogged about HSBC’s strategy with yourpointofview.com an international campaign in which they tried to associate [...]

Well you read it right! The title is true.. An innovative marketing exercise by BPL Mobile plans to do just that. BPL Mobile had launched an offline campaign ’get in the loop’ a couple of months back which is a part of its rebranding exercise. Now BPL Mobile seems to have extended this offline campaign online by asking [...]

Yesterday was Bosses Day! Which like other special days like mothers day, fathers day, friendships day etc meant that you needed to communicate more and be nice to your boss! Leveraging this day and the possibilities associated with it Tribal DDB has launched an interesting viral campaign at www.bossmeter.net for its client Timesjobs.com!
Even earlier we have admired [...]

Not too long ago we had written about how Ganpati the festival was leveraged by online marketers to sell their stuff and market their brands using different approaches to online marketing.
So now comes gandhi jayanti and besides being the birthday of the father of the nation it is also another opportunity for marketers to leverage [...]

Trust all marketers to leverage any opportunity they see to promote their products and services. So the ganpati festival is here and marketers are making a beeline with discounts and promotions around the festival. For all those who want to know more about the Indian God and this festival can read it here.  So how [...]

The advent of Web 2.0 has brought with it a host of unique and innovative marketing possibilities. In fact various companies have sprouted up catering to this niche of Buzz Marketing, Social Media Optimization, Blog Marketing etc. We’ve talked about SMO in the past, so let’s have a look at Buzz and Blog Marketing.
What is [...]

Well if you are a person working in the Niche Online space in India and just happened to read the Sunday Times (Pune edition) today – you would notice 3 related articles on the first page.
3 Main front page articles!?
The traditional media seems to be complimenting social media a lot!
Well what are these articles about?
Woman [...]

"Gold Sift" That is the name of an online and search marketing book which was launched in the capital by exchange4media. The book is written by Vikas Malhotra who is also the founder Mosaic Services and published by Exchange4media.
On the occassion of the launch Publisher of the book and Editor-in-Chief of exchange4media group Anurag Batra said, “The [...]

Or shall I say Internet might loose its sheen the way we see it now.
The Net evolves - HTML, Java, DHTML, AJAX- web authoring technologies continue to evolve. And so does the nature of the web- from standard, static web pages of the web 1.0 era to community driven, interactive and self updating Web 2.0. Mobile [...]

Exchange4media: Reliance ADAG has assigned the loyalty marketing account of its recently launched casual gaming portal, Zapak.com, to SurfGold India Pvt Ltd, a loyalty marketing consultancy SurfGold will use its proprietary ‘Loyalty Engine R4’ technology to integrate with Zapak.com and create a point based loyalty programme. It will allow loyal gamers to earn points for [...]

Movie marketing online has been picking up in India with every movie thats being released. So its no surprise that Don the latest sharukh khan movie has tied up with MSN India for a promotional contest. MSN India has launched "The Don Chase" contest on www.in.msn.com. "The Don Chase" contest promises to be a high [...]

Funding from Yahoo and Canaan has given Bharat Matrimony Group the muscle power to advertise and now it has handed its media duties to Starcom Worldwide following a multi-agency pitch. The pitch for a whopping Rs 25-crore account involved six media agencies. The Bharat Matrimony Group portfolio includes clickjobs.com, indiaproperty.com, indiaautomobile.com, indialist.com and indiapages.com, the [...]

IAB/PwC: Web Ad Spend Grew 37 Percent in First Half ‘06 Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released Internet Advertising Revenues during MIXX Conference and ExpoMarketers spent $7.9 billion on interactive advertising during the first half of 2006, a 37 percent increase over the year ago period, according to the latest report from the Interactive [...]

I was called in as a Judge in the Advertising Hall of Fame awards 2006. An interesting opportunity, I thought. Would give me a chance to come closer to not only the work happening in the industry but also interact with the local talent and hob nob with the advertising glitterati in Singapore.Since a few [...]

Industry sources say that Ministry of Tourism (MoT) is planning an online spend of Rs 14-15 crore, among the highest online spends for an organisation in India and to advertise online has roped in Lintas IMAG, Lintas Group’s integrated marketing arm.
Lintas IMAG will draft an extensive online and web marketing plan for MoT for the [...]