The other interesting sessions in the Digital Vidya bootcamp included “SMM Application: community building”. Here are some insights from the same. Why one would want to build a community? The...

ZoomTv’s latest offering the reality show around bollywood i.e. Bollywood Club has ventured into social media marketing by tying up with the latest entrant in the blogging space Livejournal.com and...

Exchange4media: Inspired by the success of http://www.girlspace.com, P&G feminine hygiene brand whisper has launched an interactive online community called http://www.beingGirl.co.in for girls in the...

Economic Times: Uniliver wants to take sunsilkgangofgirls global!! Unilever, however, has not yet finalised exactly how the concept will be taken forward. According to sources, Gang of Girls will also...